The Apple Story

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SMT.M.M.K COLLEGE OF COMMERCE & ECONOMICS|
APPLE INC.
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APPLE INC. formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers|

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SAURABHI PHANASGAONKAR 40

Index
Serial No.| Particulars| Page No. |
1.| Introduction| |
2.| History | |
3| Management Board| |
| Steve Jobs| |
4.| Apple Products| |
5.| Apple’s comeback| |
6.| Small Solutions & Alternatives| |
7.| i Products| |
8.| Acquisitions| |
9.| SWOT Analysis | |
10.| SWOT Analysis Conclusion & Recommendation| |
11.| PORTER’S Five Forces| |
12.| Microsoft, Apple & Google| |
13.| Fundamental Analysis| |
14.| Financial History| |
15.| Graph Analysis| |
16.| Case Study: Apple’s lawsuit on Samsung, what happened?| | 17.| The components of the lawsuit| |
18.| Bibliography| |

Apple Computer, Inc.

The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune like place in Oregon located in an apple or hard. Apple co-founder and jobs pals, Steve Wozniak ,picked him up from the airport. On the drive home, Jobs simply said “ I came up with a name for our company- Apple”. Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fits perfectly.

INTRODUCTION
APPLE INC.. , formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to become Apple's CEO in 1996 after his company NeXT was bought by Apple Inc., and he brought with him a new corporate philosophy of recognizable products and simple design. With the introduction of the successful iPod music player in 2001, Apple established itself as a leader in the consumer electronics industry, dropping "Computer" from its name. The company is now also known for its iOS range of products that began with the iPhone, iPod Touch and now iPad. As of 2011, Apple is the largest technology firm in the world, with annual revenues of more than 100 billion.

Garage of Steve Jobs' parents on Crist Drive in Los Altos, California

HISTORY
Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne with $ 1,200. They all left ATARI computers to create their own company. They started their company in jobs parent’s garage, where they made the first apples computer kit: the apple one. It was a box wood-made with a basic motherboard inside.

Their business really started when Jobs has a deal with Byte Shop, (a computer store) which bought fifty Apple 1. At that time as Wozniak and Wayne worked night and days to assemble the Apple II. Then came the Apple II (with floppy disk drive!) and a software called VisiCalc which was Apple’s “Killer application”. It was the first spreadsheet program available for personal computers. And day after day apple has been grown very fast, now it’s one of the largest companies in the world. In 1977 Apple becomes incorporated and Wayne sells share back for $800. The Apple II comes out, considered “holy grail” of industry because it can display colour. In 1979 Apple went public and generated more capital than any IPO since Ford Motors in 1956, creating more millionaires (around...
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