The Apple Story

Page 1 of 30

The Apple Story

By | August 2013
Page 1 of 30
SMT.M.M.K COLLEGE OF COMMERCE & ECONOMICS|
APPLE INC.
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APPLE INC. formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers|

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SAURABHI PHANASGAONKAR 40

Index
Serial No.| Particulars| Page No. |
1.| Introduction| |
2.| History | |
3| Management Board| |
| Steve Jobs| |
4.| Apple Products| |
5.| Apple’s comeback| |
6.| Small Solutions & Alternatives| |
7.| i Products| |
8.| Acquisitions| |
9.| SWOT Analysis | |
10.| SWOT Analysis Conclusion & Recommendation| |
11.| PORTER’S Five Forces| |
12.| Microsoft, Apple & Google| |
13.| Fundamental Analysis| |
14.| Financial History| |
15.| Graph Analysis| |
16.| Case Study: Apple’s lawsuit on Samsung, what happened?| | 17.| The components of the lawsuit| |
18.| Bibliography| |

Apple Computer, Inc.

The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune like place in Oregon located in an apple or hard. Apple co-founder and jobs pals, Steve Wozniak ,picked him up from the airport. On the drive home, Jobs simply said “ I came up with a name for our company- Apple”. Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fits perfectly.

INTRODUCTION
APPLE INC.. , formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was...