The Apple Inc.

apple inc

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Shondra Kay Demby

December 21, 2010

GB518 Measurement and Evaluation

Unit 4: Course Portfolio Project (Part 2)

Kaplan University

Table of Contents

1. Introduction………………………………………………………………………4
2. Background………………………………………………………………………4
3. Mission and Objectives…………………………………………………………..5
  1. Apple Inc. Mission Statement……………………………………………….5
  2. Issues and Problems………………………………………………………....5
4. Strategic Analysis………………………………………………………………...6
  1. Porter’s Five Forces…………………………………………………………6
      1. Threat of Entry………………………………………………………..6
      2. Threat of Substitutes……………………………………………….....9
      3. Threat of Buyers…………………………………………………….10
      4. Threat of Rivalry…………………………………………………….10
          1. Decision Trees………………………………………………..…11
      5. Threat of Suppliers…………………………………………………..11
5. Assessment for Competitive Advantage…………………………………….…..12
  1. Internal Strengths and Weaknesses…………………………………….…..12
      1. VRIO Model…………………………………………………….…..13
      2. Resources and Competencies…………………………………..……14
6. Industry Trends…………………………………………………………….……14
7. Strategic Development……………………………………………………..……15
  1. Strategic Option 1…………………………………………………….….…15
      1. Disadvantages of Strategic Option 1……………………………..….16
      2. Advantages of Strategic Option 1…………………………………...16
  2. Strategic Option 2…………………………………………………………..17
      1. Disadvantages of Strategic Option 2………………………………...17
      2. Advantages of Strategic Option 2……………………………….…..18
  3. Measurement………………………………………………………………..18
8. Strategic Recommendations & Implementation………………………………....19
  1. Managerial Implications…………………………………………………....19
9. References……………………………………………………………………….20

1. Introduction

In this analysis of Apple Computer, now known as Apple Inc., I will unveil the company’s intricacies and how Apple has successfully positioned themselves within the communication industry.   Apple Inc. designs, manufactures,... [continues]

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