The Apollo Group, Inc. [University of Phoenix]

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The Apollo Group, Inc. [University of Phoenix]

305010001
|ETP |
|Business Policy |
|Spring Semester, 2009 |
|3 credit hours |
| |
|Wednesday 2:10-5:10pm |

Professor Yegmin Chang
Department of Business Administration
Office: 1012 Comm Bldg

Phone: x-81012

Email: ymchang@nccu.edu.tw

COURSE DESCRIPTION:

This course is the capstone course in a regular BBA program. After finishing functional management courses such as marketing management, financial management, human resource management, etc. with which to learn to become a competent functional manager, students will study this course to learn how to integrate these functional courses and make business decisions that view the company as a whole. In other words, students learn to analyze business problems or issues confronting the total enterprise, not just interpret them as personnel, money, product, or production problems. The total enterprise perspective is the strategy perspective and making strategic decision from the-company-as-a-whole point of view is the job of general managers. Therefore, this course is designed to train students to analyze business situations from the point of view of the practicing general manager. General managers have responsibility for making

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