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The Apollo Group

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The Apollo Group
Case Study
The Apollo Group, Inc. (University of Phoenix)

Business Strategy

Submitted by:
Sunita Shrestha
IAU ID: 102236
King's College

The Apollo Group, Inc. (University of Phoenix)
Introduction:
The Apollo Group, Inc is providing higher education to the working adults having four different subsidiaries: The University of Phoenix (UOP), Institute for Professional Development, The College for financial planning institutes and Western International University. Apollo Group Inc- Parent of the University of Phoenix was one to recognize and which aid the thriving market for educating working adults. With an aim to change the conventional higher education Sterling focused on the working adults and also hired teachers instead of full time working professors. This decision was very much benefited the university in making profit.
UOP commence online course and by 2006 it became one of the leading universities in the online education market. It also entered the international market and started to offer courses in other languages.
Synopsis:
Unlike commerce the use of internets has its impact on education system also. And it is becoming the choice for the US army and other working professionals as e-learning. Slowly, e- learning is taking over the education market and most of the US colleges and Universities started offering online classes to the students. Colleges and universities are splurging their money on technology advancement so that they can offer online courses to their students. The remarkable growth in the enrollment of students for online courses led to the multiplication in earnings of the colleges and universities. The corporations find e-learning as a cost effective channel to get the educated employees.
Issues:
The key issues discovered from this case are for better understandings the class interactions between teachers and students are much significant than the digital contents provided on the online classes. Phoenix needs to concentrates on

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