The Analysis of Westjet's Company Personality

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WestJet Airlines Ltd is a Canadian low-cost carrier based in Calgary, Alberta, that flies to most major cities in Canada and 11 cities in the United States. WestJet is the second-largest Canadian carrier behind Air Canada . The company's personality can be illustrated by its organizational structure, culture, values and the communication with the public and its employees. The culture and structure of WestJet is very much entrepreneurial. There are few levels of management, keeping the organizational structure quite flat and encouraging people to find solutions to issues. (!).Westjet's organizational structure includes informal communication, decentralized decision authority, flatter structures and less hierarchical relationship within different management levels, which explain that the company's personality is organic and effective. Communication is highly valued and encouraged from all levels of the organization, in keeping with our commitment to being honest and open with our people and our guests (1) Westjet communicate with employees by e-mail, internal postings and intranet. He also exchange ideas through memos, question and answer documents. The weekly "What's New" document keeps every employee exposed to the fresh news within the corporation. In addition to, all of westjet people are encouraged to submit information for the newsletter and other documents. All of these media of communication in westjet illuminate that it is an open-minded liberal, and equal opportunity employer. Westjet has a unique corporate spirit: To enrich the lives of everyone in WestJet's world by providing safe, friendly and affordable air travel (2). In order to fulfill this company mission, westjet pursue to become one of the five most successful international airlines in the world by 2016, providing the guests with a friendly and caring experience that will change air travel forever. Addition to caring to the guests, westjet involve in many community investment, which reveal that...
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