Fall 2 Term
October 28, 2012
THE AMAZON COMPANY CORPORATE STRATEGY
A. Executive Summary
1. Summary statement of the problem: Amazon.com Company is a business that was started by a man by the name of Jeff Bezos. The goal of the business was to provide the people with a way to purchase books and other items over the internet. Amazon has experienced a lot of success but, they come have come across some potential issues. One of the issues the company faces the high cost of staying competitive against other companies in the same industry. Another issue that is visible is the high cost of maintaining the products they sell. 2. Summary statement of the recommended solution: The issues that the Amazon Company faces are very real threat to the future success of the company. These problems need to be addressed as soon as possible. The high cost of staying competitive against other companies can possibly be offset by offering products that other companies don’t supply. This will help with ease some of the cost. The high cost of maintaining the products they sell can be offset by getting other companies to sell their products through Amazon. This will allow the company to regain their money as well as make money. B. The Situation
Jeff Bezos founded Amazon.com in 1994. Originally the business was based out of his garage in his Bellevue, Washington home (“History,” 2011). A businessman by the name of Nick Hanauer believed in Bezos' idea and decided to invest $40,000 in the venture (“History,” 2011). When Amazon first decided to go online, its layout was not as flashy as it is today (“History,” 2011). In fact, the site looked very plain and unattractive to most visitors, causing the business to start out on shaky ground (“History,” 2011). A man by the name of Tom Alburg decided to invest $100,000 in Amazon in 1995, which helped the...