The 7 P's of Marriott

Topics: Marketing, Marketing mix, Customer service Pages: 4 (537 words) Published: January 20, 2013
BMKT 600 – Services Marketing
Final Exam Structure - Fall Semester 2012 - 2013

Required chapters: 7, 8, 9, 11, and 12.

Exam Date: Tuesday, February 4, 2013

Exam Duration: 150 Minutes
|Part |Description |Weight | |I. Objective |All lectured material | | | | | | | |15 MCQs - (15 x 1 = 15 pts.) |15% | | |15 T/F Questions - (15 x 1 = 15 pts.) |15% | | |Essay Topics | | | |Topics in chapter 7: | | | | | | | |Promoting Services and Educating Customers | | | |• Identify the distinctive nature of marketing communications in a service setting | | | |• Know the 5 Ws of marketing communication planning | | | |• Know the different communication sources |...
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