An important historic event in the 1960’s would be The TV debate: Nixon v. Kennedy (1960): Dwight Eisenhower became the first presidential candidate to successfully use the television medium to campaign. John Kennedy perfected it. The Kennedy Campaign knew how to use the medium to full effect while his opponent did not. During their first televised debate, Kennedy looked rested, tanned, and wore makeup. Vice-President Nixon refused the makeup and had was just recovering from an illness which made him look pasty. Additionally, Nixon wore a five o’clock shadow which accentuated his features and made him appear devious. Radio listeners believed Nixon won the debate. However, those that watched it on television threw the contest to Kennedy. In the first presidential debate of the television era, style beat substance.
During the 1960s the United States experienced its longest uninterrupted period of economic expansion in history. In the 1960s housing and computer industry overpowered automobiles, chemicals, and electrically powered consumer durables, which were the leading sectors in the 1950s. Big business dominated the domestic economy during this time. In 1962 the five largest industrial corporations accounted for over 12 percent of all assets in manufacturing. By 1965 General Motors, standard old of New Jersey and ford had larger incomes than all the farms in the United States. America’s overseas investment increased to $49.2 billion in 1965. After World War II the efficiency and productivity of the US economy improved markedly. From 1945 to 1975 output per hour of labor increased 120 percent while output per standard unit of energy increased 23 percent. Work hours in agriculture fell from 19.2 to 7.5 percent also during this time. As the 1960 presidential election campaign got under way, the 1960-1961 recession began. John F Kennedy’s 1960...