Tham Khao

Topics: Marketing, Marketing plan, Market segmentation Pages: 6 (543 words) Published: February 27, 2013
|Programme |Master in Business Administration | |Course Name |Marketing Management | |Course Code |BMMK 5103 | |Instructor |Dr. Dũng Trần | |Rationale for the |This course intends to : | |inclusion of the course|expose on marketing concepts and customer value and retention; | | |describe marketing opportunities and competition; | | |discuss market oriented planning, market demands, market environment as well as competitor analysis; | | |describe individual and organizational consumer behaviour; | | |discuss market segmentation; | | |developing and managing products and pricing strategies. | |Semester Offered |January, May or September | |Total student learning |Face to Face |Total Guided and Independent Learning | |time (SLT) | |105 hours | | |15 hours | | |L=Lecture |L |T |P |O |--Understanding course contents | |T=Tutorial |0 |15 |0 |0 |and initial discussions (5) | |P=Practical | | | | |--Reading module (60) | |O=Others | | | | |--Online discussion (15) | | | | | | |--Completing Assignment (10) | | | | | | |--Revision (15) | |Credit Value |3 credits | |Pre-requisite Course |None | | |Upon the completion of this course, learners should be able to : | |Learning Outcome | | | |explain marketing concepts and identify customer value; | | |identify and explain marketing opportunities and competition; | | |identify and explain market planning, market demands and market environment; | | |discuss individual and...
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