International Marketing Midterm
Thailand is a country located at the center of the Indochina peninsula in Southeast Asia. This constitutional monarchy, lead by King Rama IX, houses 67,091,980 people that are made up of 75% Thai, 14% Chinese and 11% other various ethnicities. Thailand is a destination spot for thousands of tourists during low and high seasons. People travel from all over the world to spend days basking under the sun in Thailand’s biggest island, Phucket Island, where they can dive, snorkel, wind surf and sail. Others find themselves in Bangkok, the political, economical, cultural, culinary and spiritual capital of the country, where they can sightsee and engage in all that the fascinating city has to offer. But what many people are not aware of is the critical water supply situation that Thailand finds itself in on a daily basis. The streets and waterways of Bangkok double as garbage disposals and pollution has reached a critical level according to the government’s Pollution Control Department. Not only is the dumping of trash a major issue, but also the material that makes up the boats that ride on Bangkok’s Chao Phraya River is contributing to the contamination of the water. The boats use salvaged diesel truck engines that secrete exhaust directly into the waterways. Houses lined along the bank of the rivers dispose of their waste into the river and as a consequence those who swim and bathe in the water contract waterborne diseases that have proved to be fatal. For this reason we have chose to introduce a water purification company called Genesis Water Technologies to the Thai people that will allow them to clean and purify their water supply in order to provide a safe solution to their current water supply predicament. The country of Thailand constantly faces the issue of providing a clean water source for over 67 million people, which is nearly impossible. The major infectious diseases that are normally found in most areas of the country include food and waterborne diseases, such as diarrhea, which puts it as one of the most pressing issues in Thailand. Other diseases include vector-borne (diseases spread by blood sucking insects), such as dengue fever, Japanese encephalitis, and malaria. Animal and water contact disease, such as rabies and leptospirosis, are also major concerns among the Thai people. To add to their drawbacks, Thailand finds itself in a constant state of either flood or drought. From January to September of 2011, the monthly total rainfall far surpassed the record for the past thirty years in total. Climate projections for Thailand threaten increases in extreme weather events that could prove to be highly destructive. The increased frequency and intensity of rainfall produces more pollution and sedimentation due to runoff, which also adds to the poor water quality. In contrast, in October of 2012 the Thai government released a statement indicating their intentions of taking the necessary precautions for the anticipated drought that has affected 26 provinces in the northern area of the country. The farming industry has suffered severely from the drought and agriculture is coming to a halt as the water supply continues to dwindle. These hydrologic changes are affecting freshwater resources and are among the most significant impacts of these constant climate changes. With waterborne diseases being a reoccurring and major problem in Thailand, the introduction of an infallible, versatile and easy-to-use water filtration system will be an immense help in the fight against waterborne infections and illnesses. There is a unique Thai identity that makes this country a place where domestic business dealings will have to compromise their way of doing things. Thai people are very tolerant of different behaviors, but to them the optimal approach is one of politeness and respect. Losing...