Thailand Fashion Industry
A. Thailand Fashion Industry
In the past, Thailand is usually a thought of an agricultural country. Only a decade ago, its fashion industry has grown rapidly. Thailand has been known from traditions for high-quality fabrics such as Thai silk. In 2010, fashion industry contributed more than 17 percent of the nation GDP. It is also the largest manufacturing industry in Thailand with approximately 4,000 manufacturers. Fashion industry employed more than one million workers. This is one third of the workers force.
Thailand’s fashion industry comprises of jewelry, leather goods and garment. Not so long ago, Thailand’s first apparel brand was launched in 1980. It took the country 20 years to cover all sectors; women’s men’s and children’s fashion. Nevertheless, fashion industry in Thailand is still undersized European fashion houses.
Analysts expect the fashion industry to have a constant growth, even with the rising of gasoline prices, which have been a big impact on the production cost. This is because Thai government has also committed to promote the Thai fashion industry. In 2004, the government has strengthened the industry by setting up the “Bangkok Fashion City” project which would serve Bangkok as a fashion city in South East Asia. By the year 2005, the government has removed the quotas. Its goals are to promote all aspect of Thailand’s fashion trade on large scale and to make Bangkok as a city for fashion designs.
The Thai government has decided to focus and promote fashion industry because in general Thai people are very fashion conscious. This has already created a competitive environment for local market. And with the steady number of tourists coming in every year, it is proven that the industry can possibly contribute to the national earning. As a matter of fact, more than half of the transaction comes from tourists. Incoming tourists are also helping shape the idea as well as the style.
B. Retail Sales
In 2009, retail sales
In the past, Thailand is usually a thought of an agricultural country. Only a decade ago, its fashion industry has grown rapidly. Thailand has been known from traditions for high-quality fabrics such as Thai silk. In 2010, fashion industry contributed more than 17 percent of the nation GDP. It is also the largest manufacturing industry in Thailand with approximately 4,000 manufacturers. Fashion industry employed more than one million workers. This is one third of the workers force.
Thailand’s fashion industry comprises of jewelry, leather goods and garment. Not so long ago, Thailand’s first apparel brand was launched in 1980. It took the country 20 years to cover all sectors; women’s men’s and children’s fashion. Nevertheless, fashion industry in Thailand is still undersized European fashion houses.
Analysts expect the fashion industry to have a constant growth, even with the rising of gasoline prices, which have been a big impact on the production cost. This is because Thai government has also committed to promote the Thai fashion industry. In 2004, the government has strengthened the industry by setting up the “Bangkok Fashion City” project which would serve Bangkok as a fashion city in South East Asia. By the year 2005, the government has removed the quotas. Its goals are to promote all aspect of Thailand’s fashion trade on large scale and to make Bangkok as a city for fashion designs.
The Thai government has decided to focus and promote fashion industry because in general Thai people are very fashion conscious. This has already created a competitive environment for local market. And with the steady number of tourists coming in every year, it is proven that the industry can possibly contribute to the national earning. As a matter of fact, more than half of the transaction comes from tourists. Incoming tourists are also helping shape the idea as well as the style.
B. Retail Sales
In 2009, retail sales