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THAILAND

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THAILAND
THAILA
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Special Topic in Managerial Economics

Outline
• Thailand in Brief
• Analysis Frameworks

•
•
•
•

– SWOT Analysis
– PEST Analysis
Exclusive Interview: Thailand vs. Vietnam
Investment Climate
Business Implications
Conclusion

PART 1)
THAILAND IN BRIEF

THAILAND IN BRIEF
•
•
•
•
•

GDP Size (USD billions) 365.6
GDP PPP (% of world) = 0.78
GDP Per Capita (USD) = 5,678
Population (millions) = 69.5
Setting: the center of the Indochina peninsula,
Southeast Asia

Comparing Thailand’s GDP with other ASEAN Countries

USD
60,000
50,000

GDP Per Capita

%
1.6

GDP PPP (%World)

1.4
1.2

40,000
30,000
20,000

1
0.8
0.6
0.4

10,000
0

0.2
0

Source: Global Competitiveness Report 2013-14, WEF

PART 2)
ANALYSIS
FRAMEWORKS
-SWOT ANALYSIS
- PEST ANALYSIS

ANALYSIS FRAMEWORKS

1
SWOT
Analysis

PEST
Analysis

Investment
Decisions

SWOT ANALYSIS
Internal Analysis

External Analysis

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

• Outstanding Geographic location and logistic system. • Rich and abundant
Natural Resources
• World’s Kitchen
• Tourism
• Production Base
• Medical Hub of Asia

• Political and
Government
Instability
• Corruption
• Terrorism
• Poor Intellectual
Property Rights
Protection
• Congestion and
Pollution
• Poor English
Literacy

• AEC 2015
• Trade Liberalization
• Financial
Liberalization and
Supportive
Investment Policies
• Robust Business
Sectors

• Global Economic
Crises
• Competition on
Cost-Effective
Workers

STRENGTHS

1 Strengths
Outstanding Geographic Location and Logistic System
• Located at the center of the South East Asian region
• Availability of logistics and transportation connectivity (i.e.
Suvarnhabhumi Airport)
• Implementation of Infrastructure investment plans in logistics.
• Greater Mekong Sub-region (GMS) connectivity
– Played significant roles in actively pushing forward transport connectivity among the members, consisting of 326.8 million people in the region.

Outstanding Geographic Location and Logistic System
GMS
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