Graduate School of Business
TR 6201: Thailand Tourism Product
Marketing the Tourism Products in Thailand’s Southern Region
ANDREW AMONE BAGUMA
Submitted to: Dr. Ruangyot Sanposh
Date: December 2nd 2012.
Thailand’s Southern Region is one of its five major regions and consists of gentle plains, plus several Islands that are good destinations for tourism. The different destinations have several tourism attractions that require to be marketed to potential tourists, both domestic and International. In this report, we provide the different ways of how Thailand’s Southern region can come up with a good marketing structure where it can use various marketing mix tools to provide different products and services, with different packages that will not only look attractive but as well bring about customer satisfaction through letting them go through an experience of their lives. Further, we as well narrow-down by coming up with different convenient itineraries for the different destinations that will enable tourists enjoy a vast and diverse range of attractions within a single visit. In the end these packages should enable tourists make return visits to the South, or highly recommend to friends and family to have Southern Thailand as a must-visit destination.
Table of Contents
Chapter 1 - Introduction
* Background and Geographical Set up.
Chapter 2 – Attractions in the Southern Region
* Outstanding destinations in the region
Chapter 3 – Marketing the Southern Region Tourism Attractions * How to use the marketing mix Ps
* Provision of the different Itineraries
Chapter 4 – Recommendations and Conclusion
Thailand Regional Map
Thailand’s Southern Region Map showing different Provinces, Districts, Towns and Islands
CHAPTER 1: INTRODUCTION AND BACKGROUND:
The south and the Islands is the southern region of Thailand. It includes many from Thailand the majority of the famous resources in both seaboard oriented toward the west of the Sea of Andaman, and in Gulf oriented toward southern the east of the coast of Thailand. Southern Thailand is connected with Bangkok, the economic center of Thailand, by railroad track as well as highway. Also various regional airports are located in the largest towns. The main axis of the transportation of southern every Thailand is the Hat Yai, which evolved from a small village to the present city inside few decades. The highway of Phetkasem is the most long road of Thailand, and Bangkok by the Isthmus flees of Kra and then in the western coast of the peninsula. Of Trang that crosses it to the oriental coast al Hat Yai, and then end in the border malaisa. The southern railroad track connects also Bangkok al Hat Yai, and continues from there to Malaya and Singapore. Two smaller branches of the railroad track flee Thung the Song to Trang and Nakhon If Thammarat.
CHAPTER 2: ATTRACTIONS IN THE SOUTHERN REGION
Usually the south is identified with the 14 provinces
Krabi has some of the most attractive scenery in southern Thailand: stunning limestone cliffs fronting on fine white beaches, coupled with fascinating islands in the Andaman Sea. Phra Nang Beach is considered the most beautiful, rivalled only by neighbouring Railay. Here steep limestone cliffs have isolated fine sandy coves that provide a haven for tourists. Thailand's climbing industry has sprung up around these cliffs, with companies offering instruction and equipment for climbers of all levels. Further north, Nopparat Thara is a long sandy beach lined with pine trees, popular among Thais. Offshore the uninhabited islands of Poda, Rang Nok and Hua Kwan offer opportunities for sea canoe expeditions, snorkelling...
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