Marketing Plan Proposal
TH True Milk
Vietnamese Fresh and Clean Milk
Nguyen Thi Thuy Trang (Team Leader) – s3372812
Nguyen Thi Diep Anh – s3372841
Nguyen Vu Bich Ha – s3372918
Huynh Ngoc Khanh Linh – s3373099
Nguyen Thi Kim Trang – s3357621
Vo Thi Ngoc Tram – s3373108
Lecturer: Ms. Jis Kuruvilla
TH Milk Joint Stock Company
TH Milk Joint Stock Company was established in 2009 and this is the first company of TH Group that focuses on a closed process of fresh milk manufacturing meeting the international standard. In order to produce the best quality products for customers as well as to provide a professional working environment for local and international experts, the company has equipped most advanced management technology in their production process.
Although TH Milk Joint Stock Company is a young domestic company and has only one main brand that is TH True Milk, the company is predicted to be a potential firm in order to compete with Vinamilk and to meet the rising demand of Vietnamese market in the near future. Additionally, following the main mission of TH Group that is providing fresh and natural products to consumers, TH Milk Joint Stock Company has applied cutting-edge fresh milk manufacturing techniques in its closed procedures from industrial dairy farm, automatic milking system to professional distribution system. Therefore, in recent years, company’s projects always receive positive supports from the governments and organizations such as Vietnamese government and North Asia Bank. These supports can be seen as a driving force for the company to develop its fresh, clean and friendly-environmentally products.
As regards the production and distribution process, TH Farm and Factory which is the largest in the Asian region, was built in Nghe An province with the total expenditure of $1.2 billion, this project is supported by North Asian Bank. Moreover, the milking system used by the TH farm is completely automatic and...
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