Tg Research Managerial Economic

Topics: Star Alliance, Lufthansa, IATA members Pages: 44 (12612 words) Published: March 1, 2013

Company Overview


Thai Airways International is the national airline of Thailand which operates domestic, regional and intercontinental flights radiating from it’s headquarter based in Bangkok to key destinations around the world and within Thailand. It was founded in 1960 as a joint venture between Thailand’s domestic carrier, Thai Airways Company (TAC), and Scandinavian Airlines System (SAS). After a 17-year capital participation partnership with SAS, the Thai Government bought out SAS holding.

Thai Airways’ network covers 72 cities in 35 countries with 10 domestic points of interest, which is expanded by joint operation with other airlines to 104 cities in 45 countries. Coordinating with other airlines in-and-outside of the Star Alliance, Thai Airways enhanced its service by code-sharing on routes that it is not serving itself and can connect its international passengers to domestic regional routes.

Thai Airways’ flight schedule is made up of the summer and winter schedules where the summer schedule starts on the last Sunday of the month of March and lasts through the last Saturday of October. The Winter Schedule starts on the last Sunday of October and ends the last Saturday of March of each year in accordance with IATA’s designation. For each season, flight frequency, aircraft type and destinations to be served are pre-determined and may not be the same between the seasons depending on travel demand during the period.

Domestic Routes

To ensure smooth service for passengers, Thai Airways continues to emphasize providing connectivity to key tourist destinations within Thailand. As for secondary cities, cooperation has been sought from partner airlines to extend Thai Airways domestic reach. As of December 31, 2011, Thai Airways domestic route network spans 10 destinations with 283 weekly flights. To the north Thai Airways serves Chiang Mai and Chiang Rai; to the northeast - Udon Thani, Ubon Ratchathani, and Khon Kean; to the south - Phuket, Krabi, Hat Yai, Surat Thani, and Samui Island along with the Chiang Mai – Phuket sector.

International Routes

Thai Airways’ provide 596 weekly international flights span 2 geographical zones - regional and intercontinental with 442 flights to 42 destinations in 19 countries within Asia Pacific and another 154 weekly long haul flights serving 21 destinations in 16 countries on various continents. Details are as follows:

• Asia Pacific Region

Changes made to Thai Airways’ route network reflect Thai Airways’ overarching strategy to make Thailand the regional hub for air transport with a reach that spans 42 destinations in 19 countries. There are 5 geographical zones served in the region – the North, the South, the West, the Middle East and Indochina.

• Intercontinental Routes

North America is a very large air travel market but is highly competitive, therefore, destinations served by Thai Airways’ to North America is dependent on connectivity to other cities on the North American continent. In 2011 Thai Airways’ provides daily direct flight service to Los Angeles and is the only destination currently being served in North America. Thai Airways’ code shares with Star Alliance partners such as United Airlines on the Pacific route from Los Angeles to Chicago, San Francisco, New York, Denver and Washington D.C. and with All Nippon Airways on routes from Tokyo to Honolulu, Los Angeles, Chicago, New York, San Francisco, and Washington D.C. On the Atlantic route, Thai Airways’ code shares with Lufthansa from Frankfurt to New York, Atlanta, Miami, Chicago, Dallas and Washington D.C. and also with Air Canada to another 3 destinations in Canada to Toronto, Montreal and Vancouver bringing the total number of destinations served by Thai Airways’ and its partners to 11 destinations in 2 countries.

Europe, Thai Airways’ serves 97 weekly flights to 13 destinations...
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