adidas market segmentation techniques?
consumer market
1. demographic segmentation
2. phychographic segmentation

. That scared me! ‘phychographic ‘ ! Billy Bob was a psycho!
"…In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). They can be contrasted with demographic variables (such as age and gender), and behavioral variables (such as usage rate or loyalty). " …
… It all comes down to; Adidas wants rich guys who are insecure enough to pay $150 for some shoes, thinking shoes will make them super-jocks.In this area of the fashion brand directory, you will find children's fashion brands from leading apparel companies and fashion designers.   When browsing this directory, you will find some of the most stylish clothing and hottest fashion labels in the world of fashion.   More specifically, you will find childrenswear fashion brands that will knock your socks off...
Here are a few examples of leading children's fashion labels:
Adidas
Burberry
Carhartt
Carters
Champion
Children's Place
Dickies
Disney
DKNY
Flowers by Zoe
Fruit of the Loom
Gymboree
Hanes
IZODMen's Clothing Brands
10Deep | 686 | Adidas | Airblaster | Alien Workshop | Alphanumeric | Altamont | Analog | Anon | Anti-Hero | Arbor | Ashbury | Atmosphere | Backcountry Access | Bacon Skateboards | Baker | Billabong | Black Label | Bond | Bones | Bonfire | Brigada | Brixton | Burton | Casual Industrees | Celtek | Channel Islands | Chocolate | Coal | COMUNE | Converse | Creature | Creatures of Leisure | Crooks & Castles | DAKINE | DC Shoes | Deathwish | DGK | Dragon | DVS | Electric | Element | Elwood | Emerica | Enjoi | eS | Etnies | Fallen | Forum | Foundation | Foursquare | Fourstar | Girl | Gravis | Grenade | Habitat | Holden | Hubba | HUF | Hurley | Imperial... [continues]

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