Texaco

Only available on StudyMode
  • Topic: Chevron Corporation, Texaco, Petroleum
  • Pages : 6 (1378 words )
  • Download(s) : 43
  • Published : March 22, 2013
Open Document
Text Preview
Marketing Management

Title of the brief: Assignment 1 – Environmental Analysis
Company name: Texaco
By: Brian Cody

Contents

Page no
* Introduction to Texaco…………………3/4
* SWOT ……………………………………….5/6/7 * PEST…………………………………………….8/9 * Porters 5 Forces…………………………..10
* Conclusion……………………………………11 * Recommendation…………………………11
* Bibliography………………………………...12

Texaco is the name of an American oil retail brand. Its flagship product is its fuel. Below is a list of their history when they began and came to the Irish market. Texaco is one of the world's largest oil companies, with exploratory, manufacturing, and marketing operations across the globe. Its primary petroleum-based products include automotive gasoline and oils, as well as aviation and heating fuels.

|
1902| The Texas Co (Texas) incorporated in the United States. The company was founded by Joseph S Cullinan who was of Irish extraction.| |
1924| Texaco comes to Ireland as the Galena-Signal Oil Company (of Ireland) Limited.| |
1926| The Texas Co (Texas) becomes The Texas Corp on 26th August in Delaware, United States of America.| |
1929| Galena-Signal oil Company (of Ireland) Limited changes to become The Texas Company (of Ireland) Limited.| |
1939| Government sponsored Combined Delivery Scheme established to ensure economic distribution during World War II.| |
1941| The Texas Corp changes its name on 1st November to Texaco Inc.| |
1949| Independent distribution resumed after World War II.| |
1951| The Texas Company (of Ireland) Limited becomes Caltex (Ireland) Limited. Solus trading introduced into retail gasoline market. Companies could now sign up a service station solely to their own products.| |

1967| Company name changed to Texaco (Ireland) Limited.|
|
1972| Texaco (Ireland) Limited move to new Head Office at Ballsbridge, Dublin 4.| |
1978| Texaco becomes involved for first time in off-shore Ireland exploration. Texaco introduces its first self-service location.| |
1979| 25th Anniversary of National Children's Art Competition sponsored by Texaco. 21st Anniversary of Texaco Sportstar Awards.| |
1983| Texaco introduces its new service station image to Europe at Portmarnock.| |
1988| Introduction of unleaded fuels.|
|
1993| Texaco (Ireland) Limited achieves the Q Mark. Texaco joins Super Club.| |
1994| Texaco (Ireland) Limited receives ISO accreditation. Texaco introduces Clean System 3 Petrol’s.| |
1996| Texaco (Ireland) Limited is first oil company with an Internet site.| |
1997| Texaco (Ireland) Limited launches another first in the Irish market - a free Fuel Supplier Warranty.| |
1999| Texaco celebrates 75 years in Ireland.|
|
2000| Texaco are the first Oil Company to introduce facilities to pay at the pump with your credit card.| |
2001| October 9, 2001 Texaco & Chevron merged to form ChevronTexaco Corp.| |
2004| The Texaco Children’s Art Competition celebrates its 50th anniversary.| |
2004| Four award winning paintings from the 50th Texaco Children’s Art Competition were selected by An Post and reproduced as postage stamps to mark the 50th anniversary of the Competitor.| |

2006| Texaco (Ireland) Limited launch Techron, a new fuel additive.| |
2006| Texaco (Ireland) Limited changes its name to Chevron (Ireland) Limited.| |
2011| August 1, 2011 Chevron (Ireland) Limited is purchased by Valero Energy Corporation.| |
2011| Aug 26, 2011 Chevron (Ireland) Limited changes its name to Valero Energy (Ireland) Limited.| |
2012| Valero Energy (Ireland) Limited announce the cessation of their sponsorship of the Texaco Sport stars Awards.| | |

Swot analysis is defined as a method used to evaluate...
tracking img