Read full document

Test

Page 1 of 2
Table of Contents
1.Letter of Acknowledgement………………………………..22.History of Company……………….………………………33.Company Vision and Mission……………………………..4 4.
Marketing mix ……………………………………….5 5.
Product………………………………..6.Price …………………………. 7.
Place ………………………….9
8.
Promotion ……………………………………..119.Conclusion……………………………………………….21 ACKNOWLEDGEMENT

First of all we are grateful to Allah, The Almighty bestowing us the willand opportunity to accomplish the assigned project in the best way wecan. Then we would like to express gratitude to our Prestigious Sir MazharAli

who gave us this opportunity to make this INDUSTRIAL MARKETINGReport of our 4P’s OF INDUSTRIAL MARKET
on IBM. His continuousfeedback and immediate replies to our queries made our work smoothand easier. Marketing Mix of International BusinessMachines (IBM)
HISTORY OF COMPANY:

International Business Machines (IBM) (NYSE: IBM) is anAmerican multinational computer, technology and IT consultingcorporation headquartered in Armonk, New York, United States.IBM is the world's fourth largest technology company and the

second most valuable global brand (after Coca-Cola). IBM is oneof the few information technology companies with a continuoushistory dating back to the 19th century. IBM manufactures andsells computer hardware and software (with a focus on thelatter), and offers infrastructure services, hosting services, andconsulting services in areas ranging from mainframe computersto nanotechnology.IBM has been well known through most of its recent history asthe world's largest computer company and systems integrator.With almost 400,000 employees worldwide, IBM is second largest(by market capitalization) and the second most profitableinformation technology and services employer in the worldaccording to the Forbes 2000 list with sales of greater than 100billion US dollars. IBM holds more patents than any other U.S.based technology company and has nine research laboratoriesworldwide. The company has scientists,...