Tesco E Business

Topics: Marks & Spencer, Tesco, Retailing Pages: 3 (966 words) Published: March 31, 2009
E-BUSINESS SKILLS DEMONSTRATION PRESENTED BY ERIC TALLON {draw:frame} Online marketing is a growing united retail channel for online brands. Retailers partner with associate networks and price comparison websites who provide customer-focused online shopping services. The marketing channel drives customers to the retailer's website and increases sales. A report from E-consultancy shows Ireland sales of online brands generated through such relationships will double from 600million euro to 1.3billion euro between 2004 and 2005. TESCOS ONLINE MARKETING 2008 Update on Tesco Online Market Share share of UK visits in September 2008 was: {text:list-item} {text:list-item} {text:list-item} Tesco is generally recognised as the worlds largest online grocer and it has an annual turnover of 1 billion Euro online and has launched in other countries, internationally and is diversifying into non-food categories. By September 2007 online sales in the first half of the year were 748 million Euro, a 35% year-on-year increase, and profit increased by 62% to 54.7 million Euro. Tesco.com now receives over 300,000 orders each week. On p23 it reports: “_Today the tesco.com model operates in the UK, the Republic of Ireland and South Korea”. _ “_Online grocery sales have exceeded £1 billion for the first time in the UK alone. We have an active customer base of 850,000 and more than 250,000 orders are now being completed each week”._ “_In the UK, nearly 1,860 vans operate out of 294 stores. In our Newcastle store our service is so popular that there are now 18 vans delivering to local customers. Drivers deliver between 9am and 11pm, and our staff start picking our customers’ orders from 6am”._ “_A record-breaking 1.3 million shoppers chose tesco.com to deliver their presents and groceries over Christmas, and to make sure that these were all picked successfully, our staff started picking even earlier, at 4am”._ Tesco.com have around 9,000 pickers,...
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