Because everyone is welcome at Tesco, we appreciate that our customers have different tastes and requirements. We work hard to give our customers a broad variety of leading brands, a really good range of Tesco products-from Finest to Value lines- and lots of new ideas for feeding the family. Instead of offering a standard product range everywhere, we have put a lot of effort into tailoring our offer for local customers. For example, our new Extra store in Slough, Berkshire features over 900 speciality Asian products, from new vegetarian and Halal ready meals to extensive ranges of bulk-pack rice, and even Bollywood DVDs. Formats
Our store formats are a way of meeting the different needs of our customers wherever they live and however they want to shop- in large stores, in small stores or on-line. Tesco Express brings great food and low prices into the heart of neighbourhoods. Metro offers the convenience of Tesco in town and city centres where people live and work. At Tesco Superstores, customers can find everything they need for their weekly shopping and at our Extra stores customers can not only find our full range of food and convenience lines, but also a comprehensive range of non-foods. Home plus non-food only store was trialled in 2005. Non-Food
“offering great quality, range, price and sesrvice”
More and more people are choosing to buy not just their household essentials but also bigger ticket items at Tesco, from clothing to TV’s and fridges and from sports equipment to toys. They appreciate the convenience of being able to do their entire shopping under one roof in our Extra stores. We will be sourcing products that are common in all countries (UK, Ireland and Central Europe) together as a group. Each country will retain the responsibility of identifying the local needs of their customers and sourcing those products from the appropriate suppliers within their respected country. RETAILING SERVICES
“making on-line shopping simple”
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