Tesco Case Study

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Tesco’s main activities:
-Retailing
-Financial services

It’s a major global retailer

1) Retail activity

5 store formats:
* Tesco extra
* Tesco superstore
* Tesco metro
* Tesco express
* One stop

Non-food ventures:
-Tesco Homeplus
- Dobbies

Since 2005, they have opened a member of non-food outlets:
Tesco Homeplus, Dobbies( garden centres)

2) Banking activity

Tesco Bank
A will to extend their involvement in the financial services Service: credit cards/ loans/ mortgages/ saving accounts/ insurance

It’s run separately from the rest of the business

It was a 50/50 joint venture with RBS( Royal Bank of Scotland) But the 28 of July 2008, Tesco bought out the shares of RBS

. Internet: tesco.com

.Telecom: Tesco mobile, it’s a joint venture with O2

The scale of its operation:

1994: First move into Central Europe
1998: First move into South East Asia
2007: First move in California
2008: First wholly owned Tesco opened in Guangzhou, China

China/ Czech Republic/ Hungry/ Republic of Ireland/ Japan/ Malaysia/ Poland/ Slovakia/ South Korea/ Thailand/ Turkey/ Uk/ US

They entered the US grocery market in 2007
Through the opening of a new chain: Fresh & Easy

Over the past 10 years, the profits per year have constantly increased

Tesco’s business strategy:

“At the core of Tesco’s business model is a focus on trying to improve what we do for customers”

.To create value for customers:
In such way that “if the business is performing well in the eyes of the customers, then it will also be performing well for other stakeholders”

Strategy in the UK:
Growth is sought through expansion into markets such as financial services, non-food and telecom

Strategy outside the UK:
Growth is sought by entry into locations, most recently China, India and in the US

Targets are defined under:

Five prospective of the steering wheel
-community
-operations
-people
-finance
-customer

To increase...
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