Tesco

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Strategic
 Management
 
Industry
 :
 Retail
 

Synergy
 
Presented
 by
 :
  Mohd
 Farid
 Awang
  Norhaizum
 Sahril
 

VISION
 
Our
 vision
 is
 for
 Tesco
 to
 be
 most
 highly
 valued
  by
  the
  customers
  we
  serve,
  the
  communiAes
  in
  which
  we
  operate,
  our
  loyal
  and
  commiCed
  staff
 and
 our
 shareholders;
 
  to
 be
 a
 growth
 company;
 
  a
 modern
 and
 innovaAve
 company
 and
 winning
  locally,
 applying
 our
 skills
 globally.
 

TESCO
 OperaAng
 Model
  (TOM)
 

OBJECTIVE
 
 
•  COMPETITIVE
 STRATEGY
  •  VALUE
 CHAIN
  •  MISSION
 &
 VISION
 

KEY
 SUCCESS
 FACTOR
  SWOT
  PASTEL
  ASSIST
  MACRO
 ENVIRONMENT
  COMPETITION
 ENVIRONMENT
 

Q
 :
 What
 is
 Tesco
  strategy
 to
 build
 a
 
  sustainable
 
 compeAAve
 
  advantage?
 
Cost
  Leadership
  DifferenHaHon
 

TESCO
 news
 
  (IdenHfy
 AcHon
 &
 AcHviHes)
  •  PromoAon
  •  Press
 release
  •  ObservaAon
 

Tesco
 aims
 to
 convert
 all
 stores
 to
  ‘Extra’
 format
 
 
Friday,
 21
 September
 2012
 

Tesco
 Stores
 (M)
 Sdn
 Bhd
 (Tesco)
 aims
 to
 relaunch
 all
 of
 its
 naHonwide
 stores
 with
 the
 ‘Extra’
  format
 within
 a
 few
 years,
 its
 chief
 execuHve
 officer
 (CEO)
 Sung
 Hwan
 Do
 said.

The
 “Extra”
 format,
 an
 innovaHve
 hypermarket
 format
 adopted
 in
 all
  Tesco
 stores
 worldwide,
 supports
 and
 caters
 to
 the
 wider
 needs
 of
  small
 businesses
 apart
 from
 our
 end-­‐user
 customers,
 offering
 extra
  services,
 choices
 and
 faciliHes
 to
 Tesco
 customers.
 
  The
 new
 concept
 not
 only
 offers
 new
 range
 of
 products
 at
 low
 prices,
  but
 also
 offers
 an
 array
 of
 shops
 and
 kiosks
 in
 the
 mall
 area,
 which
  includes
 a
 new
 food
 court,
 playland,
 addiAonal
 automated
 teller
  machines,
 WiFi,
 mobile
 and
 telecommunicaAon
 shops
 and
 an
  improved
 car
 park
 system.
 
  The
 new
 flagship
 Tesco
 Extra
 MuHara
 Damansara,
 which
 first
 opened
  in
 2003,
 had
 undergone
 a
 five-­‐month
 long
 renovaHon
 period
 to
 unveil
  a
 modernised
 look,
 offering
 a
 wider
 variety
 to
 customers
 under
 one
  roof.
 

COLLABORATE
 WITH
 INTERNATIONAL
  PLAYER
 

 The
 Star
 Online
 >
 

Friday
 October
 5,
 2012
 

  Samsung
 products
 to
 be
 sold
 at
 Tesco
 Extra
 
  SAMSUNG
 Malaysia
 Electronics
 has
 partnered
 Tesco
 to
 introduce
 Samsung
 World
 shop-­‐in-­‐shop
 (SIS)
  concept
 retail
 experience
 to
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