Tesco

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4.0ONE COMPANY AS AND EXAMPLE AND REPORT ON THE USE OF INFORMATION TECHNOLOGY THAT HAS HELPED THE COMPANY TO BE SUCCESSFUL.

4.1TESCO
I have chose Tesco Company as an example of a company that has been using information technology to move forward. I chose Tesco as an example because I am amazed with the strategy of Tesco in using information technology as it has helped the company to be successful. 4.1.1HYSTORY OF TESCO

On the year of 1919, Tesco was founded by Jack Cohen from a market stall in London’s East End. Tesco has operates over years now and the business has grown successfully. Now, it operates in 14 countries around the world including Malaysia, employ over 500,000 people and tens of millions of customers have been served every week. Tesco also has always being committed in providing the best shopping experience. 4.1.2TESCO IN MALAYSIA

Tesco opened its first store in Malaysia in May 2002 with the opening of its first hypermarket in Puchong, Selangor. Tesco Malaysia currently operates 45 Tesco and Tesco Extra stores. Selangor has 12 stores, Perak seven stores, Johor six stores, Kuala Lumpur and Penang five stores each, Kedah four stores, Negeri Sembilan three stores, Melaka two stores, and Kelantan one store. Tesco has partnered with local conglomerate Sime Darby Berhad. 4.1.3VISION

The main vision is Tesco to be most highly valued by the customers served, the communities in which operated, the company’s loyal and committed staff and shareholders. Next, Tesco has to be a growth company, a modern and innovative company and winning locally.

4.2HOW INFORMATION TECHNOLOGY HELPS TESCO TO BE SUCCESSFUL

Tesco has been an effective user of information technology in its history. As information technology has helps in improving the standard of the company. There is some of the strategies involved information technology used by the company. Firstly, there is a creation and exploitation of customer database. A very good move had been done by...
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