Tesco's Internal Business Perspective for Abe Dec 2011

Topics: Tesco, Online shopping, Retailing Pages: 1 (395 words) Published: November 18, 2011

This covers internal operational goals and outlines the key processes necessary to deliver the customers objectives. Tesco looked at internal processes and determined that they needed to improve its market position to be more competitive, more customer focused and concentrate on differentiating itself from other retailers through the service provided. It would also be better for customers, simpler for staff and cheaper for operations. In 1995, Tesco introduced a loyalty card, branded the “Clubcard” and later, an internet shopping service known as Tesco Direct. This incorporated a printed catalogue enabling customers to order from a vast range of non-food merchandise. By using the phrase The Tesco Way to describe the company core purpose, values, principles and goal, it became the company’ s standard market speak as it expanded domestically and internationally implying a shift in focus on people both customers and employees. Even its quasi mission statement “Every little helps “ a broad guide on how to deliver excellent customer service. As of November 2006, Tesco was the only food retailer to make online shopping profitable. Tesco continues to bring effective solutions to the marketplace and in February 2011 it announced that as well as using home delivery for Tesco Direct products, it would set up a system whereby customers can collect their orders from the large Tesco stores. A core part of Tesco expansion strategy has been its innovative use of technology. It was one of the first to install self service tills and use cameras to reduce queues. The way that Tesco has been able to introduce changes successfully, particularly in both numbers and structure of its workforce, is clear testimony to the excellent quality of its management and this flexibility enables Tesco to evolve in line with changes in its trading environment. In 2010, Tesco began trials of a grocery service called click-and-collect. The...
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