July 15, 2012
Department of Business Administration
EAST WEST UNIVERSITY
Subject: Submission of Assignment.
We would like to express our profound thanks and gratitude to your good offices for granting us an opportunity to submit an assignment on“ Marketing Practice Limelight on 4P’S & STP”an overview “HATIL Furniture House.” a comparative Study On HATIL Furniture house Ltd.
May, We therefore hope that, you would be kind enough to accept this assignment with your utmost satisfaction.
Md. Alamgir Hossain
The special thank goes to our helpful madam, HUSNA ARA. The supervision and supporting that she gave us truly help the progression and smoothness of the assignment. The co-operation is much indeed appreciated.
The grateful thanks go to Marketing manager of HATIL who brief us cordially about the assignment so that we can collect the data & make our assignment successfully. The grateful thanks also go to both Ms. Sabrin Ahamed and Mr. Ekramul, Receptionist of HATIL. A big contribution and hard worked from them is very great indeed. All projects during the program would be nothing without the enthusiasm and imagination from them. Besides by this assignment program makes us realized the value of working together as a team and as a new experience in marketing environment, which challenged us every minute. Not forget, great appreciation go to the rest of HATIL’s staff who help us from time to time during the survey. Great deals appreciated go to the contribution of our faculty –Department of Business Administration (BBA).
Table of Contents
Executive Summary| 4|
Report finding analysis, discussions| 8-17|
Marketing mix| 18-28|
SWOT analysis| 29-30|
Based on Furniture industry analysis Working with HATIL was a great experience for us. Our whole assignment consists several parts including Company profile, market situation, marketing mix, pricing strategy, distribution, promotional tools and the swot analysis. In current market situation HATIL stands as one of renowned brand with available price, strong distribution and huge demand. HATIL’s product profile is very high. They habe well features, variety, high quality and unique design all the way. Hatil’s segmentation-targetting-positiong statements are also perfect for the current market situation. Also HATIL uses promotional tools for more sell. Allover HATIL is one of successful furniture company in Bangladesh. Working with HATIL gave us pleasure. Our Nexus team are thankful to you for giving us such opportunity to know the real marketing policy.
7.OBJECTIVE OF THE STUDY:
As the students of BBA we should acquire the practical experience .In this case this study will help to acquire the practical experience in the marketing area .Marketing is a wide spread matter .Here Marketing MIX & STP is an important marketing strategy .the main objectives of this study is - * How to communicate with the people .
* How to collect data .
* How to survey .
* How to apply Marketing Mix
* How to segment Market
* How to Target their customer
* How to position in Market
* How they make their marketing policy .
* How they provide their policy to customer .
* How they make customer satisfaction .
* How to make a good relation with customer .
* How they maintain their policy .
* How they keep their secret policy .
So ,we hope that this assignment will enhance our outlook , knowledge ,vision ,thinking and experienced .
Sources of Data Collection
We collect data from two sources that is---
* Mr. Moshiur Rahman
Marketing Director, HATIL....