BUSINESS ADMINISTRATION – MBA
MAN101 – INTRODUCTION TO BUSINESS
My term project is related with Logo Business Solution . Logo is one of the software company.As far as I got information about Logo Software Company from their website, LOGO has a say all around the world in business application field with users exceeding 1.300.000 in 170.000 companies, particularly in Turkey.LOGO Business Solutions, is the largest independent software company of Turkey. LOGO took a step in business world by developing engineering software for personal computers in 1984 and has become an IT oriented high-technology group.Also LOGO had a good innings and won many awards both in Turkey and on abroad. The relevant services for the products customized to the business practices, legal legislations and languages for several countries in Europe, Middle East, Africa and Asia are provided by fully-authorized distributors or private companies in those countries.
Figure 1. LOGO Software Company
In this part of report, I want to talk about LOGO’s structure.It has 5 men steering committe. There are 2 engineers, 2 business administrator and 1 businessman. As far as I saw from this picture of information LOGO’s structure is organic. There is decentralization in here. In fact,most of software company has organic structure. Because, they’re more flexible,decentralized.Furthermore, employees work together and coordinate tasks.Most communication lateral.There is face-to-face contact for coordination.Organization is network of the persons or teams. People work in different capacities simultaneously and over-time. Also, it can be changeble.
First of all ,I want to define what is SWOT analysis and why should organizations use this analysis? SWOT analysis is a tool to determine project strategy.It provides to organizations observe the status of company.
According to Wikipedia,
“SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a businessventure. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.”
“Strengths: characteristics of the business, or project team that give it an advantage over others.Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others.Opportunities: external chances to improve performance (e.g. make greater profits) in the environment.Threats: external elements in the environment that could cause trouble for the business or project.”
I want to mention LOGO’s SWOT analysis. You can see table of SWOT analysis below.
|STRENGTHS |WEAKNESSES | |They’re the first IT company in publicly traded. |They declarated loss in their financial statements last two years in | |They’re widely known and well-know between software companies. |row. | |They have many reference from respected instutions such as Avea,BP,LC |They have many foreign partners and some of them is in Libya,Iraq. So | |WAIKIKI,Ulusoy ,TURKCELL etc....