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Term Paper
On

IFAD Group

1|Page

BRAC University
MGT-401
Term Paper
Subject: Value Chain Activities of IFAD Multi Products Ltd.
(IFAD Moyda)
Prepared For:
Shawkat Kamal
Assistant Professor
BRAC Business School
BRAC University

Prepared By:
Name

ID.

Nadiba Rahman

08304007

Fahmida Haque

08304008

Israt Ara Hossain

08304010

Ruksat-E-Noor

08304017

MD. Golam Morshed

08304062

MD. Golam Mosabbir Anik

06204007

GROUP# 5
Section# 01
Date of Submission: 28th March, 2012

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Value Chain Activities
Of
IFAD Multi Products Ltd.
(IMPL)

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Letter of Transmittal
28th March, 2012
To
Shawkat Kamal
Assistant Professor
Business Strategy (MGT-401)
BRAC Business School
BRAC University

Subject: Submission of Term Paper.

Dear Sir,
It is our great pleasure that we submit the report on term Paper MGT-401 „Business Strategy‟. It was really enjoyable to work together and prepare the term paper as it has provided us with an opportunity to increase our knowledge by practical experience and apply our theoretical expertise. We have tried our best to follow your guidelines in preparing our

term paper. We have presented what we believe to be most important

information to make our term paper as specific & coherent as possible. We are glad to have such a challenging and practical term paper from you. We hope our combined effort would satisfy you.

Sincerely yours,

Name

ID.

Nadiba Rahman

08304007

Fahmida Haque

08304008

Israt Ara Hossain

08304010

Ruksat-E-Noor

08304017

MD. Golam Morshed

08304062

MD. Golam Mosabbir Anik

06204007

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Acknowledgement
At first, we would like to thank our almighty for the successful completion of our term paper. Then, our earnest thanks to one of our course instructor Syeda Shaharbanu Shahbazi and Managing Director for allowing us to visit their factory.

Also, we are also thankful to the quality manager, MD. Zakir Hossain Mondal. He was the main person who describes the whole value chain process.

We are also thankful to the General Manager, Lt Col (retd) Zafar Ahmed Mansur. He also gave us time and describe the about IMPL.

We are also thankful to our group members for their sincerity, seriousness, and combined effort. Their co-operation, supportive and helpful attitude made it possible to prepare this resourceful term paper.

We also thankful to our course instructor Shawkat Kamal for Letting us to choose this topic and providing with his support and guidance that helped us to bring out actual information and result of this term paper.

Finally yet importantly, our gratitude goes to our parents for their encouragement, financial and mental support to us.

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Table of Content
Content

Page No.

Executive Summary

8-9

Chapter 1: Introduction

10

1.1

Scope

10

1.2

Objectives

11

1.3

Limitation

11

Chapter 2: Methodology

12-13

Chapter 3: Company Overview

14-18

3.1 Product Overview

15

3.2 Competitor Analysis

16

3.3 Pricing Strategy

17

3.4 SWOT Analysis

18

Chapter 4: Value Chain Process

19-32

4.1 Procurement

19

4.2 Operations

20-23

4.3 Quality Control

24-28

4.4 Wrapping

28

4.5 Distribution

29-30

4.6 Marketing & Sales

31

4.7 After Sales Service

32

Chapter 5: Secondary Activities

33-34

Chapter 6: Recommendation 35-36
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Chapter 7: Conclusion

37

Reference

38

Appendixes:
 Appendix 1

39

 Appendix 2

40

 Appendix 3

40

 Appendix 4

41

 Appendix 5

42-45

 Appendix 6

46-49

 Appendix 7

49

 Appendix 8

50

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Executive Summary
IFAD Multi Product Limited which is a very renowned company established in 2007 March commercially with some core products such as, IFAD atta, moyda and suji. From the varieties products we have chosen IFAD flour (Moyda) for our term...
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