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Term Paper Star Tv

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ABSTRACT
Inspiring a billion imaginations:-

Our dream is to inspire a billion imaginations with a new idea of what's possible and a new sense of who they can be. It's what we strive for, every day. 

The hopes and ambitions of every Indian are powering India's booming success, and transforming our country. We believe that India is built on the strength of its dreams. At Star, we bring those dreams to life, and share them with everyone. We are creating the stories our nation tells about itself. 

At Star, we're there for everyone, for every step of the journey. We make people feel at ease, offer up new directions and show that everyone has a part to play. Changing India brings new opportunities to every family and every community. We show people those opportunities, inspiring them to take them. We're at the heart of Indian life, bringing joy to every home, raising expectations and ambitions. We encourage everyone to aim higher, do more and be more. We're helping people make sense of change, to live better lives and to fulfil their dreams.

INTRODUCTION

Satellite Television Asian Region (STAR) is an Asian TV service owned by News Corporation.

In 2009, News Corporation restructured STAR Asia into four units – STAR India, STAR Greater China, STAR Select and Fox International Channels Asia.

Shiau Hong-chi says that Murdoch's purchase of STAR TV in 1992 was based on a theory of media globalization assuming that people across nations and languages will watch the same TV programs. Shiau says that the original plan for STAR TV was to broadcast popular American shows to Asian audience with as less effort as possible. However the plan was unsuccessful and STAR TV had to invest on local branches to make local shows.[2]

SUCCESS FACTOR
Star network adaptation to Indian culture-
Star TV was in a dynamic and evolving business in the 1990s and experienced rapid growth and expansion during this time. The...