De La Salle University
Graduate School of Business
In Partial Fulfillment of the
Refresher Course Requirement in
BUSINESS ECONOMICS, ECN501R
TABLE OF CONTENTS
SECTION PAGE PAGE NO.
1. Company Profile ------------------------------------------------------------- 1
2. Industry Background -------------------------------------------------------- 4
3. FRRB Products and Services ----------------------------------------------- 7
4. Market Profile ------------------------------------------------------------------ 8
5. Economic Topic: Revenue Maximization Strategies ----------------- 9
----------------------------
I. COMPANY PROFILE
FROLICS RODOLFO BAYOS TRANSPORT AND LOGISTICS COMPANY (FRRB) is a transportation and logistical service provider based in Pasay City. Established in May 1997, the company had grown from a "lipat-bahay" service provider to what it is now: trucking, transportation, distribution, door-to-door and household delivery service provider firm, whose main goal is to service, satisfy and delight its customers.
The name "Frolics" has its roots. Rodolfo Bayos was a marketing graduate of San Beda College. While in college, he was an active player in school activities, one of which was the school's annual "frolics" festivity. As active alumni of the school, this "frolicking" continued on at FRRB where everyday is a happy day for each employee, which the company believes is necessary as it extends to their day-to-day work to satisfy and delight the needs and requirements of its customers.
FRRB provides transportation and logistical solutions to business requirements in transporting, distribution and delivery of goods from any point of Luzon to anywhere in the Philippines. Freight is typically transported over roads and highways. With RO-RO (Roll-on Roll-off) services provided by inter-island shipping companies, it enables the company to provide transport services all the way to Mindanao.
The... [continues]
Graduate School of Business
In Partial Fulfillment of the
Refresher Course Requirement in
BUSINESS ECONOMICS, ECN501R
TABLE OF CONTENTS
SECTION PAGE PAGE NO.
1. Company Profile ------------------------------------------------------------- 1
2. Industry Background -------------------------------------------------------- 4
3. FRRB Products and Services ----------------------------------------------- 7
4. Market Profile ------------------------------------------------------------------ 8
5. Economic Topic: Revenue Maximization Strategies ----------------- 9
----------------------------
I. COMPANY PROFILE
FROLICS RODOLFO BAYOS TRANSPORT AND LOGISTICS COMPANY (FRRB) is a transportation and logistical service provider based in Pasay City. Established in May 1997, the company had grown from a "lipat-bahay" service provider to what it is now: trucking, transportation, distribution, door-to-door and household delivery service provider firm, whose main goal is to service, satisfy and delight its customers.
The name "Frolics" has its roots. Rodolfo Bayos was a marketing graduate of San Beda College. While in college, he was an active player in school activities, one of which was the school's annual "frolics" festivity. As active alumni of the school, this "frolicking" continued on at FRRB where everyday is a happy day for each employee, which the company believes is necessary as it extends to their day-to-day work to satisfy and delight the needs and requirements of its customers.
FRRB provides transportation and logistical solutions to business requirements in transporting, distribution and delivery of goods from any point of Luzon to anywhere in the Philippines. Freight is typically transported over roads and highways. With RO-RO (Roll-on Roll-off) services provided by inter-island shipping companies, it enables the company to provide transport services all the way to Mindanao.
The... [continues]
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(2006, 05). Term Paper on the Revenue Maximization Strategies of Frrb Transport and Logistics Company. StudyMode.com. Retrieved 05, 2006, from http://www.studymode.com/essays/Term-Paper-Revenue-Maximization-Strategies-Frrb-89792.html
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"Term Paper on the Revenue Maximization Strategies of Frrb Transport and Logistics Company." StudyMode.com. 05, 2006. Accessed 05, 2006. http://www.studymode.com/essays/Term-Paper-Revenue-Maximization-Strategies-Frrb-89792.html.
