Suppose that you decide to launch a research project in response to this call for papers. Write a research paper that explores the relationship between digital systems and emergent competition. Describe, in detail, the relevant research problem your paper would study, the current state of knowledge in that area, the research methodology to be used, and the expected research findings and their significance. Digital Convergence: Can it deliver Competitive Advantage in Large Scale Organizations? - An Empirical Examination Introduction
Digital convergence (DC) is the proliferation of information in digitized form (bits) and the efficient flow of information in the digital network. Digital convergence is the various ways in which digitized data are processed and transferred . The Knowledge economy is driven by DC where digital systems are embedded ubiquitously in the business processes that help the users to exchange information, store and access data, collaborate, communicate, learn and trade in real time. The digital information can also be accessed from and stored in a remote location which supports workers that are mobile and/or located in distant locations. DC is facilitated by internet, access networks (like 3G,4G, wireless LAN, wireless broadband) and high network connectivity ; leading a surge in virtualization of computing and storage functions of digitized data . Easy communication, information exchange and collaboration made possible over the global digital network with the aid of Digital Convergence has caused a surge in Cloud Computing; which is where digitized data, computational platform and infrastructure to compute enabled by the digital platform is stored in the “cloud” - outside the walled premises of the organization on a sharable platform . Digital Convergence is the current trend in Pervasive Computing which follows the mantra of access to information anywhere, anytime. Gartner Research states that worldwide cloud services revenue enabled by digitized data is estimated to exceed $56.3 billion in 2009, which is a jump of 21.3 percent from the $46.4 billion spent on the cloud last year . Furthermore, Gartner analyst predicts by the year 2013, the Cloud service revenue will reach $150.1 billion. Hence, Digital convergence (DC) is an important paradigm in information technology. Theory of digital options suggests that IT indirectly supports agility by offering firms with digital options , which are described as a set of IT-enabled capabilities in the form of digitized work processes and knowledge systems. This theory emphasizes that IT enhances the reach and richness of a firm’s knowledge and it is processed to help the firm improve its agility i.e. its ability to sense and respond to environment change. The term ‘digital options’ denote that a firm may apply its IT-enabled capabilities in the form of digitized work processes to emerging opportunities, or they may remain unused depending on the dynamic capabilities of a firm . In a dynamic environment; competitive advantage is short lived; hence firms continuously generate competitive actions to achieve series of short term competitive advantage and firms with greater number and variety of competitive actions achieve competitive position [67-69]. Attempts have been made to identify the factors that lead to competitiveness but there are no formal empirical study so far that investigates the link between Digital Convergence and competitive advantage. The next section of this paper identifies the research justifications and the research questions followed by the literature review on the work done on this area along with the definitions of the variables. The following section discuses the theory and outlines the propositions, followed by the research design to be used, methodology and data analysis to be used. The last section discusses the significance of the research. Research justification and research questions...
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