Term Paper on Computer Usage Analysis in Business: a Case Study on Warid Telecom

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TERM PAPER ON COMPUTER USAGE ANALYSIS IN BUSINESS: A CASE STUDY ON WARID TELECOM

Submitted To
Abu Reza Mohammad Muzareba
Lecturer
Department of Marketing
University of Dhaka

Submitted By

SL.NO.| NAME| ROLL|
01.| MD. SAHADAT HOSSAIN| 255|
02.| MD.ASADUL ISLAM| 01|
03.| MD.ALAUDDIN TAREK| 127|
04.| NAZMA ISLAM| 23|
05.| SAYELA NAZNEEN| 117|
06.| LOREN ASRAF (TONNY)| 71|

31ST October, 2010.
To,
Abureza Mohammad Muzareba
Lecturer
Department of Marketing
Faculty of Business Studies
University of Dhaka

Subject: Submission of the Report.

Dear Sir,
It gives me immense pleasure to submit the report on “A case study on Warid telecom about their used information and technology.” This report is submitted as the requirement to fulfill the course computer programming for Business.

We are thankful to you, as you allowed us to perform the study and to submit the report. We hope that the report will meet the standard and will serve its purpose.

Thank you.

Sincerely yours,

Sahadat Hossain
On Behalf of Group The Orion
BBA 16th Batch
Roll # 255, Section # A
Department of Marketing
Faculty of Business Studies
University of Dhaka

TABLE OF CONTENTS:
SUBJECT| PAGE|
EXECUTIVE SUMMARY| 04|
CHAPTER 1: INTRODUCTION| 05-07|
1.1 Origin of the report| 06|
1.2 Methodology| 06|
1.3 Key parts of the report| 06|
1.4 Benefit to the institution| 06|
1.5 Objectives of the report| 07|
1.6 Limitation of the report| 07|
CHAPTER 2:WARID’S INTRODUCTION | 08-12|
2.1 Company profile| 09|
2.2 warid in short| 10|
2.3 history in brief| 10|
2.4 about Airtel| 11|
2.5 Address| 12|
CHAPTER 3: TECHNOLOGY USED BY WARID & OTHERS| 13-33| 3.1 Technology| 14|
3.2 Know-how| 30|
3.3 Value added services| 30|
3.4 Corporate social responsibilities| 32|
3.5 Problems and future plans| 34|
LIST OF FIGURES:
SUBJECT| PAGE|
FIGURE 1:WARID’S LOGO| 09|
FIGURE 2:GPRS AND CIRCUIT SWITCH DATA SERVICES| 17|
FIGURE 3:CHANNEL ENCODING| 28|
FIGURE 4:CONFIGURATION OF GPRS AND CIRCUIT SWITC DATA| 29| | |

Executive Summary

Warid telecom started journey in Bangladesh form December 2005 and became the sixth mobile phone operator in Bangladesh. This company backed by The Abu Dhabi Group, which is the largest group in the Middle East. The group is led by HH Shaikh Nahyan Mabarak Ali Nahaya who is also Minister of higher education and scientific research United Arab Emirates. Warid telecom first launched their product in Bangladesh market at the end of January, 2007. But the mobile market is very much competitive that’s why they are facing various kinds of problems and trying hard to overcome those problems. They are trying hard to increase their market share. Warid telecom is the fastest growing mobile operator in Pakistan. Within a very short period of time they grab the whole mobile market in Pakistan. Bangladeshi market is more competitive than Pakistani market that’s why they are facing trouble to achieve their desired objective. It sold a majority 70% stake in the company to India's Bharti Airtel Limited for US$300 million. Bharti Airtel Limited will take management control of the company and its board, and will relaunch the company's services under its own Airtel brand. The Bangladesh Telecommunication Regulatory Commission approved the deal on Jan 4, 2010.From this project we can get clear idea about technology used by warid telecom, non-price competition and other services offered to the customers. Their promotional activities have been also clearly described in this project.

Introduction

1.1 Origin of the report:

This report is generated under the academic supervision of Lecturer Abu Reza Mohammad Muzareba, Department of Marketing, University of Dhaka. This report is prepared as the requirement of...
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