Term Paper of Strategic Management

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Lovely School of Management

Master in Business Administration (Semester 3rd)

Term Paper On

“To study Green marketing strategy used by telecomm industry”

Submitted By:

Vikas Kumar Soni

Reg. No. 10900469

Program Code: 193

Subject: Strategic Management

Under The Guidance of

Prof. Mr. Manish Rajput

Submitted On: 13th Nov 2010

2009-2010

DECLARATION

(Master in Business Administration)

I hereby declare that this term paper titled “To study green marketing strategy used by telecom industry.” have been prepared by me during the academic year 2009 – 2010 under the guidance of Prof. (Mr.) Manish Rajput subject-in-charge of Strategic management (MGT- 612) for RS1902 section of Lovely school of Management (Lovely Professional University) Phagwara, Punjab. I also hereby declare that this project report has not been submitted at any time to any other university.

Signature

INDEX

|SR. No. |Topics | |* |Acknowledgement | |1. |Introduction of telecommunication industry | |2. |Green marketing strategy | |3. |Concepts related to green marketing strategy | |4. |Positive aspects of green marketing strategy | |5. |Negative aspects of green marketing strategy | |6. |Problems with going green marketing | |7. |Green code | |8. |Green marketing strategy used by telecom industry | |9. |Conclusion | | 10. |Refrences |

ACKNOWLEDGEMENT

I wish to take this opportunity to express my deep sense of gratitude to Prof. (Mr.) Manish Rajput subject-in-charge of Strategic management (MGT- 612) for RS1902 section of Lovely school of Management (Lovely Professional University) Phagwara, Punjab, for his valuable guidance in this Endeavour. He has been a constant source of inspiration for me and I sincerely thank for his suggestions and help to prepare this report.

Finally, it’s my foremost duty to thank the entire Library Staff, who helped me to complete the project work without which this project would not have been possible.

Thank you,

Introduction of telecom industry`

The Indian telecommunications industry is the world's fastest growing telecommunications industry, with 706.37 Million telephone (landlines and mobile) subscribers and 670.60 Million mobile phone connections as of Aug2010. It is also the second largest telecommunication network in the world in terms of number of wireless connections after China The Indian Mobile subscriber base has increased in size by a factor of more than one-hundred since 2001 when the number of subscribers in the country was approximately 5 million to 670.60 Million in Aug 2010. As the fastest growing telecommunications industry in the world, it is projected that India will have 1.159 billion mobile subscribers by 2013.Furthermore, projections by several leading global consultancies indicate that the total number of subscribers in India will exceed the total subscriber count in the China by 2013.The industry is expected to reach a size of...
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