Term Paper

Topics: Marketing, Chutney, Markets Pages: 34 (7477 words) Published: December 19, 2012
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Submitted To:
Ms. Rubina Maleque
Assistant Professor
Department of Management Studies
University of Dhaka.

Submitted By:
“Outstrip Group”
10th batch, Section-B,
Department of Management Studies
University of Dhaka.

Date of submission: 4th February, 2006.

Table of Contents

| |Title | | | |Letter of Transmittal | | | |Executive Summary | | | |Acknowledgement | | | | | | |Chapter-1: |Introduction | | | |Contents of the Chapter | | |1.1 |Authorization | | |1.2 |Objectives of the study | | |1.3 |Background | | |1.4 |Scope | | |1.5 |Sources and methods of data collection | | |1.6 |Limitations | | | | | | |Chapter-2: |Profile of the company | | |2.1 |Company profile | | |2.2 |Mission & Vision OF BD FOODS Ltd | | | | | | |Chapter -3 |Product Lines & names | | |3.1 |Product lines | | |3.2 |Specific product | | |3.3 |Feasibility study | | | | | | |Chapter-4 |Target market, positioning, branding | | |4.1 |Target market selection | | |4.2 |Positioning strategy | | |4.3 |Branding strategy |...
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