University of Phoenix
Generic Benchmarking Worksheet
Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members.
Response to Task A:
The dissatisfaction and increased competition in CRM slowed down TeraTech’s growth near the end of the year. The company needed additional sources in order to continue to grow and have exceptional business results. The company decided that to keep cost to a minimum they will not increase staff, but keep the present staff that they have. TeraTech senior management has a concern that the necessary teams may lack the skills required to develop and support an analytical product. The sales teams are optimistic about selling an analytical product to the customer and believe that the customer will consider the purchase of an existing product over one of the competitor’s product.
Opportunities exist for TeraTech to address stakeholder issues and concerns that would allow the company to develop CRM tool that will put them at the forefront of the competition, engage customers and increase sales.
To stay ahead of change, create a customer and remain profitable TeraTech will develop a new product and provide quality service for all customers.
TeraTech is considering introducing an innovative CRM software solution to the marketplace. TeraTech’s growth has been on a downward descent, but this new product may be a way to increase profits and growth, despite lowered customer satisfaction and limited resources.
TeraTech can expand profits and achieve double-digit growth by generating a renewed focus on customer relations management developing new technical solutions that offer modeling and analytics while integrating all aspects of the business.
Topic A: Examine Strategies to Engage Internal Stakeholders in New Product... [continues]
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