Tencent Crossfire

Only available on StudyMode
  • Topic: Game, Play, Games
  • Pages : 2 (794 words )
  • Download(s) : 30
  • Published : November 25, 2011
Open Document
Text Preview
Tencent, one of the biggest and most influential IT Corporation in China, had launched its signature first person shooting game Crossfire in 2008. Based on reported statistics, it has over a million online users every day1 and always ranked top place in a lot of game websites. Many Other IT companies always pursue profits when forming their price strategy, but Crossfire is free to play, which seems bizarre and risky. Ultimately, there must be other ways for them to generate the cash to operate the system as well as to earn profits. Firstly, Tencent promised Crossfire is totally free to play, but the underlying strategy is smart and shocking. People may not believe it because everybody knows there is no free lunch in the world. Anyhow, when they give a try, most of them feel surprised that Tencent might have kept its promise. It is definitely free to register an account and download the game package. Tencent will not charge you a cent for it even when you literally play the game. However, after few days trail play, the commitment Tencent made has become pale and weak. That is to say, not only you have to pay, you have to pay a lot. Crossfire is a game in which you will have a gun battle with other online users. People try their best to kill their enemies with the ‘weapons’ in their hands. The ‘weapons’ are usually a gun or other ammunitions, but they are virtual goods. When you are new players, it is capable for you to survive with a simple pistol because you are protected from high level players. Yet you will find it is getting harder and harder facing other veteran players with simple, basic weapons in your hands when you finish the rookie training. Thus, in order to survive, to save your dignity, or if you are already addicted to the game, you have to purchase the weapons you need. The higher level the weapon is, the more it costs you. In fact, this strategy is a very clever move in the online game market. By adopting ‘freemium’ strategy, Tencent enjoys 29.5%...
tracking img