In our ever-changing, fast-paced world, competitive relationships Can shift quickly when companies respond too slowly to increased competition in their industry group. Succeeding in such a competitive and changing environment demands that CEOs reshape their organization to meet today's challenges and competitive realities.
But responding to change remains highly elusive because there is a natural resistance to change at all levels within the organization, including at the top. CEOs and other members of the executive suite need to take a hard look at their existing organization and culture, ask tough questions about its appropriateness for the current competitive environment, and take concrete, implemental steps to forge a preferred culture and drive it downward throughout the entire organization.
But therein lies the challenge, for few management teams both establish a comprehensive strategy for remaining competitive and take a hands-on approach to implement change internally. By not getting involved, they signal to employees that the change really isn't very important.
A key premise of this article is that cultural change or any organizational transformation is essentially a top-down activity. It cannot be delegated. If the CEO perceives the need for change, makes it a top priority, and gives it a great deal of time and attention, the organization will change. By the same token, if the CEO offers only limited lip service, needed changes just won't happen. This article outlines how the CEO can be an enthusiastic sponsor of change by paying enough attention to implementation to make the transformation take place. Reynierse and Leyden (1992) provide a case study incorporating these steps.
The process I am advocating will be relatively ineffective without a strategic framework to provide competitive advantage. This process is not a substitute for such a strategy. Rather, the strategy is... [continues]
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