Telstra Tower Foreign Direct Investment in India and New Zealand

Table of Content
1. Introduction 1
2. Telstra Internal 1
  3.1 Introduction 2
  3.2 External factors 3
    3.2.1 Political 3
    3.2.2 Economic and Business Environment 4
    3.2.3 Culture 4
    3.2.4 Production, market and industry 5
  3.3 Entry mode for India 5
4. New Zealand 7
  4.1 External factors 7
    4.1.1 Political 8
    4.1.2 Cultural 8
    4.1.3 Economic 8
    4.1.4 Technology 8
    4.1.5 Industry 9
  4.2 Entry mode for New Zealand 9
    4.2.1 Foreign Direct Investment 9
    4.2.2 Exporting 10
    4.2.3 Licensing 11
5. Conclusion 12
  5.1 New Zealand 12
  5.2 India 13

1. Introduction

International business is becoming common around the world. Companies can gain access to areas of high growth allowing them to substantially boost their profits. Telstra Corporation is one such company that has reaped the benefits of investing in international markets. Through investing overseas, they have been able to not only boost revenues but also maintain a competitive advantage over local companies and improve demand for their products and services. This paper will analyse the business environment in New Zealand and India and examine how it might benefit or hinder the growth of Telstra if they were to invest in either of these markets. Our paper will focus on both internal and external factors. For internal factors, we will examine Telstra’s mission, objective and strategies. For the external factors we will consider such things as culture, politics, government regulations, economic, technology and industry. Each factor will determine the suitability of that country for Telstra to invest in. In the second part of the paper will discuss which entry mode is suitable for Telstra to apply in New Zealand, exporting and India. Three entry modes will be considered; Foreign Direct Investment, Exporting and Licensing. Each of these will have a varying impact on Telstra. Finally, a final decision will be made about where the optimal investment... [continues]

Read full essay