UPS’s Handheld Devices
Keller Graduate School of Management
TM525 – Essentials of Telecommunications
Professor: David Bruno
Submitted by Suzanne Miller
The topic I have selected for my project based on the choices offered is Mobile Applications. The company and application I have identified as the subject of my course project is United Parcel Service (UPS). The specific UPS mobile application I will research is UPS’s handheld device, the Delivery Information Acquisition Device or DIAD as it is known within UPS (www.ups.com). The DIAD mobile device is used as part of UPS’s plan to gain a strategic advantage over its competitors, to improve its efficiency, and to create increased profits. UPS has as its main competitors Federal Express (FedEx), Airborne, DHL, and the United States Postal Service (USPS).
It was only a few years ago that FedEx had a major strategic advantage over all other carriers because it was the only carrier who could track packages while they were in transit. FedEx contracted Motorola to develop a handheld tracking device called the Super Tracker (www.fedex.com). Now all companies have similar systems in place with the main differences being how fast each carrier can notify you of a package’s status and the response times. While UPS and FedEx have always been staunch competitors, the introduction of the Super Tracker handheld device into the marketplace has put the companies in fierce competition with one another in the mobile applications area, specifically handheld devices, with UPS selecting Honeywell as its handheld technology development partner (www.ups.com).
Research will be conducted through the use of company websites and my understanding of the industry from a customer perspective. In addition to company websites I will develop a search strategy by which to use the Internet to obtain specific information and access various search engines to...