Telecom Sector in Bangladesh

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Contents

Chapter One:IntroductionPage
What is Telecommunication? .............................................................................................5 The Mobile Phone Technologies …………………………………………….…..…….5-6 ØGSM Technology. ……………………………………….…………….… 6 ØCDMA Technology………………………………….………….………6-7 ØGSM vs. CDMA Technology………………………………………...…7-8 ØAdvantages & Disadvantages of GSM & CDMA Technology…………...8 The Telecommunication Cycle………………………………………….………………8-9 What is Telecommunication Marketing? ............................................................................9

Chapter Two
An over view on TM International (Bangladesh) Ltd ……………………………10-12 ØAKTel Beliefs…………………………………………………………….…12-13 ØMajor Milestone of AKTel Business………………………………………..…..13 ØAKTel has the following categories of product………………………………...14 oAKTel Post-paid products…………………………………..………… 14 oAKTel Pre-paid products……………………………………………15-16 ØSupporting Services. ………………………………………………..………16-17 ØValue added Services………………………………………………..………17-18 ØMarketing Division (Organ gram)……………………………………...…….…18 ØServices provided by Marketing Division………………………….……….18-20 ØPromotional strategies of Aktel……………………………………………..21-23 ØSpecial Offer……………………………………………………………………24

Chapter Three: Grameen phone
ØBack ground of Grameen Phone…………………………….……………...........25 ØProducts & Services of Grameen Phone
ØProducts……………………………………………………………………..……26 ØCustomer Service……………………………………………………………...…26 ØValue Added Services………………………………………………………...27-32 ØAfter sales service……………………………………………………….……33-35 ØAbout GP International Roaming ..…………………………………….….35-42 Chapter four: City cell

ØOwnership Structure……………………………………………………….…43-44 ØProduct of CityCell…………………………………….……………….…….44-46 ØPre paid package……………………………………………………….………...46 ØTypes of package……………………………………….…………...……..…47-49 ØPos paid package…………………………………………….………………..49-51 ØChronology of CityCell's Achievements……………………..…..……..……51-53 ØServices of CityCell………………………………………..…..………..……53-54 Chapter Five: Banglalink

Who is behind Banglalink?...........................................................................................59-61 Product and Services
ØPost Paid Package………………………………………………………….……..62 ØBenefits of Post-paid packages………………………………………….........62-64 ØPre Paid Package………………………………………………….………..…64-65 ØTariff & Charges………………………………………………….………..…65-67 ØServices…………………………………………………………….……….……67 ØBanglalink Value-Added Services………………………………..…………..68-72 .

Chapter six: Competition in telemarketing between various companies of Bangladesh is fine ØMobile phone scenario in Bangladesh……………………….……………….73-74 ØBangladesh Telecom Scenario……………………………………………..…74-75 ØBangladesh customer category…………………………………………………...76 Comparative analysis

ØFindings & Analysis……………………………………………………………...76 ØProfession of the respondents………………………………………………….....77 ØAge of the respondents………………………………………………………..77-78 ØReason for using mobile phone…………………………………....78-79 Comparative Analysis………………………………………………….....................79-80 ØQuality of service…………………………………………………..……80 ØSatisfaction with the Network coverage…………..………................81 ØNetwork coverage……………………………..……………................82 ØMarket Reputation of existing companies………………………….................…83 ØProviding New Technology & related services………………………………83-84 ØPositions in the Promotional Activities……………………….……………...84-85 ØPricing of the Product………………………………………………………...85-86 ØYear wise Mobile subscribers increase…………………………………….…86-88 ØMarket share of various companies………………………………………..…89-90

Chapter seven
Conclusion........................................................................................................................90 Appendix: Questionnaire………………………………………….……………...…91-94 References…………………………………………………….…………..…………….94
Acknowledgement
It gives me immense...
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