Telecom Sector

Topics: Bharti Airtel, Sunil Mittal, Brand Pages: 10 (3096 words) Published: May 21, 2013
The Indian Telecommunications network is the third largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest developing market in the world. The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. This rapid growth has been possible due to various proactive and positive decisions of the Government and contribution of both by the public and the private sector. The rapid strides in the telecom sector have been facilitated by liberal policies of the Government that provide easy market access for telecom equipment.

Revolution in telecom sector:

1994National Telecom Policy was formulated
1997Independent Regulator, TRAI was established
1999NTP-99 led to migration from high cost fixed license fee to low cost revenue sharing regime 2000BSNL was established by DoT
2002Internet Telephony initiated
2003Unified Access Licensing Regime was introduced
2004Broadband Policy 2004 was formulated
2005Attempted to boost Rural Telphony
2006Number Portability was proposed
2007Decision on 3G services awaited
2011Number Portability services implemented

Bharti Airtel, commonly known as "airtel", is an Indian telecommunications company operating in 19 countries across South Asia, Africa and the Channel Islands. It is providing its services since July 7, 1995. Bharti Airtel formerly known as Bharti Tele-ventures Limited (BTVL) is a JV between Singtel and Bharti Telecom. It operates a GSM network in all countries, providing 2G or 3G services, CDMA, landline and broadband services, digital television,etc. depending upon the country of operation. Airtel is the fifth largest telecom operator in the world. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve the Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking competency, service, support and customer satisfaction set forth by Cisco. It is known for being the first mobile phone company in the world to outsource everything except marketing and sales and finance. The company is structured into four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. In India Airtel is No.1 by subscriber base and revenue. COMPETITORS


As depicted by the above pie chart AIRTEL is at the top position as compared to its competitors. • AIRTEL has 20% of the total market share .
While RELIANCE, VODAFONE, and BSNL have 16.71%, 16.52%, & 11.52% of the market share respectively. •TATA and IDEA share 3rd place.
While other small companies share 12.97% totally.
This change in the market structure has taken place after the recent advertisement of AIRTEL.

The world's fifth largest telecom operator Bharti Airtel is launching a global campaign that would re-brand its operations across the world. On 18 November,2010, company's CMD Sunil Bharti Mittal lifted the veil off the new logo – an artistically written small 'A' above 'Airtel' with the letters in lower case – all in red against a white background. Lower case is the symbol of humility and red color is the symbol of heritage, energy and passion. Subsequently, the brand name - Zain Telecom in Africa and Warid Telecom in Bangladesh would be changed to 'airtel' . Created by UK-based Brand Union, the new logo would form the face of the operator which has crossed the 200 million subscribers mark. As a part of this Bharti...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Competition in Nepalese Telecommunication Sector Essay
  • Essay about Warid Telecom
  • British Telecom Case Solution Essay
  • Sk Telecom Goes Egaltarian Essay
  • France Telecom management Essay
  • External Analysis of Telecom Nz Essay
  • Brand Loyalty Report on Telecom Sector Essay
  • British Telecom Case Study. Essay

Become a StudyMode Member

Sign Up - It's Free