Telecom Marketing Strategy

Telecom Marketing
Advanced marketing methods for the Telecom Revolution
A publication of The Database Marketing Institute 954 767 4558 Vol. 1 Number 1 March 1, 2007

About Telecom Marketing
America is undergoing a vast telecom revolution. Cable TV companies, phone companies and soon electric utilities will be offering virtually identical products: phone service, broadband, and video/TV. While the technology will differ, the products will be much the same. The key differences will be in marketing methods. Telecom Marketing explores and presents the methods being used today by marketers in wireless, landline, satellite and cable to acquire customers and reduce churn. On this site you will find cutting edge articles from leading authors and consulting firms. Published by The Database Marketing Institute, Ltd. 2100 South Ocean Drive 16AB, Fort Lauderdale, FL 33316. Email Editor@telecom-marketing.com

Once in a lifetime opportunity for cable
By Arthur Middleton Hughes February 17, 2009 is a very important day for cable TV marketers. That is the day that, by law, all analog TV over the air broadcasting will end. There are about 19 million households who rely on over the air broadcasts for their only access to television. In those households, about 45 million sets will go dark unless the set owners take some action in advance. What can consumers in these households do? They can buy a digital tuner, buy a new TV equipped for digital reception, or subscribe to cable, phone or satellite TV. The choice that they make can be vital to the future of the telecom industry. The situation presents a once in a lifetime opportunity for cable TV marketers. For the past two years, the number of cable subscribers has remained flat at about 65 million households which represent about 59% of the 112 million households passed by TV cables. Most of the 19 million over the air viewers have TV cables running past their doors. Most of these viewers are not yet aware that their TV... [continues]

Read full essay