Telecom Industry India

EXECUTIVE SUMMARY

The Internet has grown tremendously during the past years. It radically changes the way people live, work and consume. Growth of the Data Cards, Especially happen when business travelers, academicians as well as other professionals need to access emails and corporate applications as well as personal requirements during urgent trips and travels. Now, what kind of a company enters an industry with competitors already entrenched? Which ones actually succeed? The answer to both the questions is Reliance Infocomm now known as Reliance Communication. Reliance Infocomm is a confident and smart company that was able to enter a saturated and highly competitive industry, and emerge at the top. When Late Dhirubhai Ambani charted out the mission for Reliance Infocomm in late 1999 he had a clear game plan to position itself on the platform of affordable as well as world class information and communication service highlighting unparalleled value to create customer delight and enhance business productivity. In my study I have conducted market survey on data cards to determine the factors that affect the sale of reliance Netconnect in Agra market I even promoted the Reliance Netconnect during my survey. In order to collect information for my project I had to go to different exclusive brand outlets to collect information’s about data cards of various companies. I even conducted a door to door survey in different societies and at different schools and colleges of Agra promoting Reliance Netconnect by telling them the features, plans and other information’s about Reliance Netconnect and also find out the taste and preference of customers in the area I also went to different customers of Reliance Netconnect to check their satisfaction level. Similarly as a part of my schedule, I not only promote Reliance Netconnect but also got a chance to meet different customers and know what problems they are facing and how we can solve their problems. I also analyzed the... [continues]

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