The global system of telecommunication touches nearly all of us through complex networks such as telephones, mobile phones and internet-linked PCs. It plays an important role not just in our individual lives but is also a significant contributor to the world economy. In fact, the worldwide revenue for the telecommunication industry was estimated to be $3.85 trillion in 2008 where the service revenue alone constituted $1.7 trillion and is expected to touch $2.7 trillion by 2013. An expected 11 percent compound annual growth rate at the end of year 2010 for the world telecomm market further demonstrates the importance and potential of this industry. This project is an attempt to understand the telecomm industry through the means of some key players. The inherent dynamism of this industry and its growing importance have propelled us to take up this topic and we hope to be able to faithfully cover is various facets. We hereby represent a glimpse of the market, players, metrics and strategies that could be explored by us during the course of this project.
Background: Not long ago, this industry was comprised of an elite club of national and regional operators. However with deregulation taking over during the past decade, competition and correspondingly innovation have become the key words. The growth has been in favour of mobile services over the fixed line and internet over voice based communication and though telephone calls continue to be the industry's biggest revenue generator, high-speed internet access is making its presence felt in a big way.
Players: For the purpose of this project, we intend to look at some of the key players of this industry in the country like Bharti Airtel, Reliance Communications Ltd., BSNL, Vodafone, Idea Cellular and Tata Docomo. Bharti Airtel is the largest telecom company in India and first mobile phone company in the world to outsource everything except marketing and sales. Reliance...
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