Telecom Industry

2011
Kirti
Microsoft
1/1/2011

A Comparative Study of Mobile Service Providers - Airtel vs Vodafone

Contents
Acknowledgement 4
Introduction 4
Indian Telecommunication - Market Size 5
Indian Telecommunication - Key Players 6
Indian Telecommunication - Value-Added Services (VAS) Market 6
Indian Telecommunication - The Road Ahead 7
Classification of Telecommunication services 8
Research Objectives 10
Scope of Study 10
Objectives of the study 10
Research Methodology 11
SOURCES OF DATA 11
METHODOLOGY & PRESENTATION OF DATA 11
ScalingTechniques 11
Questionnaire: 12
Sampling Design 13
Sampling Techniques 13
•        Simple Random Sampling As the population for the research was large, thus we used SRS. There was an equal probability of each consumer to be selected.          Sample size for questionnaire: 112 13
•        Convenience Sampling Due to unability of extending the survey to consumers of all metropolitan cities of India, ‘convenience sampling’ was used. 13
Collection Method 13
Data Collection 13
TOOLS AND TECHNIQUES USED FOR ANALYSIS 13
Data Analysis 16
Hypothesis: 19
Hypothesis: 20
Hypothesis: 22
Hypothesis: 24
Hypothesis: 25
ANOVA: 26
t-test: 26
Hypothesis: 26
Questionaire: 27
A Survey on 'MOBILE SERVICE PROVIDER' 27

Acknowledgement

We wish to express our sincere gratitude to Ms. Sumeet Kaur, faculty, FORE School of Management, for providing us an opportunity and platform to work on this quantitative techniques project titled “Study on top leaders of mobile network operators”. We sincerely thank her for the guidance, support and encouragement given in preparing this report as part of partial fulfilment for the post graduation degree. We would also like to thank all our classmates who helped us by providing valuable inputs. 

Introduction
One of the world’s most progressive telecom markets - the Indian telecom industry has seen massive investments by both private and government... [continues]

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