The Case of Thailand
SCHOOL OF MANAGEMENT
BLEKINGE INSTITUTE OF TECHNOLOGY
Title: Strategies in Telecommunications Industry during Privatization Process towards Competition – The Case of Thailand
Authors: Therese Nilsson and Ulrica Rosenqvist
Supervisor: Stefan Hellmer
Institution: School of Management, Blekinge Institute of Technology
Course: Master Thesis in Business Administration (FED006), 10 credits
Purpose: The purpose with our research is to contribute to a deeper understanding for the importance of choosing useful strategies in a new market formation, and also for privatization and competition.
Methods: A qualitative study has been done containing discussions, reports and theoretical approach. Mostly secondary data has been used to find an answer to our purpose.
Results: The previous state owned companies have to be the first to identify and implement efficient strategies, to gain future advantages, since this market is changing all the time. The products and services in this industry are easy to copy and therefore the company has to renew itself and its strategies to stay successful. Efficient strategies in this industry are differentiation, cost leadership, competing on the edge and the network effect. The company has to look inside itself to find the most suitable strategy. All strategies do not fit all companies.
Keywords: Privatization, Competition, Competitive Advantages, Telecommunication, Strategies.
First we would like to thank all the delegates who participated in the course “Transition Strategies for Telecom Operators”, who took their time and discussed the topic with us. Special thanks to the delegates from CAT and JTS, since their reports made this thesis possible.
We want to thank... [continues]
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