Statement: For teenagers, fashion is first and foremost a social statement. It is an outward means of expression to their peers and the rest of the world. Identity: Fashion also provides teenagers a sense of identity by signaling which "grouping" they belong to ("prep," "punk," "goth," etc.). It may also signal a more independent or inclusive personality. Attraction: Teens can be extremely conscious about overall image when it comes to sexual attraction. They will often exploit fashion as a means to attract a certain type of person. Rebellion: Rebellion may also be acted out via fashion. Since rebellion is often a huge aspect of a teenager's life, it is not shocking that teens often use licentious or shocking fashion to rebel against their parents, their classmates, and/or society. Peer Pressure: Many teens pick up on fashion trends in an effort to stave off humiliation and mocking from peers. Poor fashion choices in the eyes of others can often be an open door to ridicule. Celebrities: Often, fashion for teenagers is the result of the desire to be like a celebrity. Celebrities are perhaps the greatest influences on teenagers in the modern world, and they can have a huge impact on a teen's ideas about fashion and its importance.
In our society, there are many issues that affect teens. Fashion is something that teens use to fit in which makes them struggle in their everyday life.
Teens find brands to be something that will make them look “classy” as many teens say today at school. Teisha-Vonique Hood from SMU stated that when people associate themselves with a particular brand or branded image, they immediately assume a new identity that is in some sense, confined to the societal points of that brand. They classify themselves through the brands they wear and it makes them feel like they fit in. There is always that new shirt or those new jeans or just some new trend that happens to begin. Teens may feel like if they don’t have the latest brands, they aren’t...
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