Technova: Marketing New Products

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Submitted in partial fulfillment of the degree of Masters of Business Adm

Under the guidance of


This is to certify that the major project titled ‘Technova – Marketing New Products: A Case Study’ is a bonafide record of work carried out by under my guidance and supervision in partial fulfillment of the requirement for the degree of Masters of Business Administration at Department of Management Studies, IIT Delhi. The results in this project have not been submitted in part or full to any other university or institution for award of degree or diploma.


I sincerely express my gratitude to Dr Sagar for providing his precious guidance for this major project work, in spite of his extremely assiduous nature of duties. I would also like to thank all my classmates, colleagues for their support during the project. A special mention goes out to all the respondents for their indispensable contributions to the project. Last but not the least I would like to thank my parents and my wife Kanika for supporting me all throughout my project work.


This case is a real life case and the names of the organizations under study have been disguised for reasons of confidentiality. The information regarding the activities of the organization and the sector remain as it is. This case study is purely for academic purpose and has been submitted in partial fulfillment of the degree of Masters of Business Administration at Indian Institute of Technology, Delhi. The information mentioned in study is highly confidential and cannot be used for business/ journal references or interests unless authorized by the author.

i New Delhi, India
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