Technology Management at Mcdonalds

Topics: Drive-through, McDonald's, Change management Pages: 7 (2153 words) Published: May 25, 2010
McDonald’s start its first restaurant in the UK in October 1974. McDonalds operates its business from high streets to airports and business locations. Two business men one from UK and one from USA went for partnership with McDonald’s restaurants and started Golden Arches Restaurants ltd in 1973 which was a joint venture, and successfully opened first restaurant in Woolwich, London in 1974. The Golden Arches become its symbolic identity. The McDonald’s Corporation taken over ownership of golden arches restaurants ltd and new name was introduced McDonald’s Hamburgers limited. The first quick service restaurant of UK has been awarded to McDonald’s in 1985. McDonalds introduced drive thru restaurant business, expanded its business to 200 branches and introduce first franchisee in 1986. In 1989 McDonalds change its name to McDonalds Restaurants Limited. McDonald’s started its business at Gatwick airport in 1990. Company reached to 400 restaurants all over the UK and first branch has been open in Northern Ireland in 1991.McDonald open a first UK operational restaurant on Stena Sealink. Football World Cup 98 has been sponsored by McDonalds. McDonalds mature its restaurant business almost everywhere on top key customer oriented locations e.g. train stations, bus stations, shopping malls, town centres and high streets. McDonald’s did its first Information technology move in 2000 and introduced its UK website McDonalds introduced hot drink e.g. Cappuccino and Latte in its permanent menu. McDonald’s organizational development continue to improve business and made company’s maximum hold on food market while facilitating its customer with cash machines, internet access and restaurants refurbishment. McDonalds improves its business strategy and adopt innovative culture. McDonalds Innovations

There are three types of innovations introduced in McDonald with the passage of time since 1974 in the UK. Year| Food| Technology| Refurbishment|
1982| breakfast| | Head office relocated|
1986| Happy Meal| | Drive thru restaurants|
1989| Chicken sandwich| | |
1996| Vegetable deluxe| | 700th branch opened|
1999| McBacon roll| | |
2000| The Mcflurry Ice-cream|| |
2001| Mc Chicken Premier, Cappuccino and Latte| Cash points, internet access| Commissioned research projects| 2002| McChicken Value and Big breakfast| | |
2003| Fruit bag and organic milk| | 40 refurbishments started| 2004| Salad Plus, Kenco coffee and oat simple porridge added into breakfast menu| Wifi access| | 2005| New Happy meal Choice and chicken tika and salad, Deli| | | 2006| Nutrition| career and lifestyle website| |

2007| Organic milk, British organic semi-skimmed| Free wifi for customers | 1191 restaurants were trading in the UK| 2008| Desserts and treats| Drive thru visual order placing machines installation| 1200 branches, internal and external redesigning and refurbishment| 2009| Little taster| | Apprenticeship for employees|

Table 1.1: McDonald’s Innovations
McDonalds Innovation and Business strategy
McDonalds introduced technology innovation to expand its business in March 2008 through improved customer service and fast order placement. Display base remote ordering kiosks are developed by Acrelec. Display base touch screen technology offers customer an opportunity to place an order of their choice in their time while sitting inside their cars and the same information available with kitchen staff which make this happen for customers to pick their order when move to the collection window. The use of McDonald’s drive thru kiosks increase McDonalds sales by 26%per and decrease the workload fatigue since been installed. Role of manager to support technology

Management role is very important to implement change because there is always resistance to change. In this case a manager can play his role to successfully...
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