Technology: Customer Relationship Management and Company

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Technology Impact

Albert Sweeny

University of Phoenix

TEC/401 – Human Factors in Technology

Tynia Landry

October 3, 2011

* This research paper will give a brief synopsis of how an company or organization should introduce or implement new product to their customers. How a company or organization effectively communicate new changes to its customers is critical. Companies often produce new technologies and products. This is the way the company or organization stay in business. This research paper will outline the impact when a company introduce a new product to customers, the added value from the new product or technology, what support plan the company or organization have in place for customers who may have questions, and finally partnerships with the company or organization and technology.

How a company or organization plan to execute the announcement of a new product is extremely important. Before a company decides to release the information to society; organizations and companies need to research the surrounding areas to see if the new product will have a positive or negative impact. The research should contain valuable information such as: - the community’s needs, and wants;- pricing; - product features; - shoppers motivation to buy the product. Company executives should consider those to be critical to the decision process. Timing is also a critical factor. The marketing department for the company or organization need to know if the manufactures are still on schedule so the company will not have to re-announce the product. Re-announcing a new product to society can have a negative impact such as: loss of sales; credibility; and consumer skeptics. Finally the company or organizations need to promote the product via samples, web site, television advertisement etc. Time the promotions with the productions. The way a company announces the new product or technology sets the direction of the product and the...
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