A new wave of controversy has erupted in Silicon Valley over whether or not Google is finally creating its very own Google-branded phone to rival Apple's iPhone.
According to the TechCrunch blog, Google is tinkering away on a “super” Android device that promises to be thinner than all existing iPhone and Android devices.
The blog claims that the Android-powered phones released by the likes of HTC and Samsung have just been a warm-up to the Google Phone as the internet giant seeks to dominate the mobile sphere.
“Google is building their own branded phone that they'll sell directly and through retailers. They were long planning to have the phone ... available by the holidays, but it has now slipped to early 2010,” the blog said.
It also predicts the phone will be produced by a major phone manufacturer and have Google branding.
However, numerous other industry watchers responded to the report with scepticism, saying Google would gain little by derailing existing relationships with handset makers.
When Google first released its Android operating system last year, it put to rest many of the rumours about it taking a stake in the hardware space. Google itself has been quoted as saying it preferred to sit on the software side of the smartphone equation.
"We're excited to see just how far the platform has come in one year ... As more carriers and handset manufacturers turn to open platforms, we anticipate this growth will only continue,” it said recently.
But one of the weaknesses in its strategy is a lack of control over devices bearing the Android software. Although a number of Android phones have been released in Australia so far this year, none have yet been able to match the appeal of the iPhone.
“There won't be any negotiation or compromise over the phone's design of features – Google is dictating every last piece of it. No splintering of the Android OS that makes some applications unusable. Like the iPhone for Apple, this phone will be... [continues]
According to the TechCrunch blog, Google is tinkering away on a “super” Android device that promises to be thinner than all existing iPhone and Android devices.
The blog claims that the Android-powered phones released by the likes of HTC and Samsung have just been a warm-up to the Google Phone as the internet giant seeks to dominate the mobile sphere.
“Google is building their own branded phone that they'll sell directly and through retailers. They were long planning to have the phone ... available by the holidays, but it has now slipped to early 2010,” the blog said.
It also predicts the phone will be produced by a major phone manufacturer and have Google branding.
However, numerous other industry watchers responded to the report with scepticism, saying Google would gain little by derailing existing relationships with handset makers.
When Google first released its Android operating system last year, it put to rest many of the rumours about it taking a stake in the hardware space. Google itself has been quoted as saying it preferred to sit on the software side of the smartphone equation.
"We're excited to see just how far the platform has come in one year ... As more carriers and handset manufacturers turn to open platforms, we anticipate this growth will only continue,” it said recently.
But one of the weaknesses in its strategy is a lack of control over devices bearing the Android software. Although a number of Android phones have been released in Australia so far this year, none have yet been able to match the appeal of the iPhone.
“There won't be any negotiation or compromise over the phone's design of features – Google is dictating every last piece of it. No splintering of the Android OS that makes some applications unusable. Like the iPhone for Apple, this phone will be... [continues]
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"Technology." StudyMode.com. 11, 2009. Accessed 11, 2009. http://www.studymode.com/essays/Technology-256236.html.
